Way forward in Social Media? It’s a million dollar question which most of the marketers are facing in the country like India. Only 7% of population has access to Internet and broadband penetration is 4% (as per Jan 2011 DHI Report) . Whenever I speak to marketers on this topic, the first answer I get from most of them is that internet users are only handful and they are from SEC-A (LSM-A for international readers) segment and hence not useful for them.

No wonder most of the CPG and OTC manufacturers, yet not have a well drafted game plan for their brands in Social Media and not have firmed up strategies to reach consumers in digital age. It’s “chicken and egg” situation for them, whether they should wait to build the number or start putting their money right away. Current efforts are superficial and not being able to make kind of impact Social Media can make in terms of increasing the market shares, by driving trails and recruiting new users.

I am a great believer of early recruiting and hence no wonder I would suggest for immediate initiations of marketing efforts in Social Space. I intent to cover this topic regularly in time to come on this blog and that’s why though of leaving this note, so that readers starts keeping a watch. I will come up with a step by step plan on way forward in Social Space.

The first topic will be – “Profiling of target customers.”

My apologies for leaving this post at this point, but I promise there is a lot to come in.

By Sanjeev Singhai

Experiences of Indian professional and expert, who's heart lives in rural India. Read his views on Career Personality Development, Business, Advertising, Sales, Marketing, Technology, Social Media and Life.


  1. Bhupesh Trivedi


    I recently proposed “social media plan”, a take-off from the traditional “media plan”, to two of our clients. Both have shown keen interest. But, no order yet. 🙂

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