Ten Questions CMOs still faces in going Digital

Challenges of a Chief Marketing Officer:

  1. First and foremost is that a CMO (Chief Marketing Officer) or marketer feels exposed on Digital. Their fear is that on Digital, they are not in control and it’s a freeway for consumers.
  2. Most of the CMOs/ marketers fail to understand that how they can go beyond product story? Also, they are not sure how they can talk about the brand?
  3. CMOs fear that’s Digital is a crowded place and not sure about where their brand will stand in the limited period while the consumer is online?
  4. And since the web is a crowded place, how I can make the presence of my brand be relevant to my TG (Target Audience)?
  5. Most of the Marketers are yet not sure about how they can engage their consumers?
  6. Since I am not in control, I am not sure where my brand will land in case of negative word around it?
  7. Ah… I don’t have eco-system ready for Digital?
  8. I don’t have enough content to engage my consumers or what content should I offer to my consumers?
  9. I can’t track who is talking what about my brand in Social Space?
  10. How shall I build a relationship with my consumers and make them refer to my brand?

By Sanjeev Singhai


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