Since I wrote a blog titled “Dishonest Advertising?” something is constantly nibbling in my mind. I strongly feel that the approach of producing brand promotion content meant for Web needs to be different than the method of producing TV advertisements. And Consumer Insight in web advertising should be used differently than TV. A 3 or 4 minute TV like thematic advertisement on the web may fall short or be a complete waste. Doing so may deliver you the Views but may not translate in terms of enough brand recall.