YouTube Popularity and Brands

YouTube Popularity and Brands: One of my friend today asked on his Facebook page – “YouTube has huge popularity in India but does it meets requirements of brands?”

Yes, that’s right that YouTube is very popular in India but the truth is that brands (or rather marketers) has yet not started using it for their advantages. I have asked plenty numbers of FMCG Marketers in last 1 and half years on their opinion about usage of You Tube. Most of the marketers never came up with thought of owning brand centric or around it, video content.

Sadly and surprisingly most of the marketers I met, sees the YouTube as TV, where in they are able to control brand content and also continue with their disruptive TV like advertising by inserting on the the whatever content their target user watching.

Also, almost all the marketers are still very nervous on user generated content both in form of text and video. And idea of user generated video or text content doesn’t appeal to them and they are too concerned about negative content or word of mouth around the brands and not willing to show enough boldness to face “Consumer is King” era. […]