Tag Archives: Successful Product Launch Strategy

Successful Product Launch Strategy

Everyone wants to know the mantra of successful product launch strategy but very few could crack it. I happen to have worked with one such person who could crack the mantra and was able to use the formula of successful product launch strategy again and again. The person’s name is Ramesh Chandra Agarwal, founder, and owner of Dainik Bhaskar Group. In the late 1990s and early 2000, the Dainik Bhaskar product launch strategy was most talked and discussed everywhere. Dainik Bhaskar Group product launches in Rajasthan and later in Haryana and Gujarat, Mumbai and Maharashtra became case studies at IIM …