My job offers me opportunity to meet and interact with top brand managers of India everyday. But each time I get surprised with Indian marketers reluctance to new media. Post meeting, I am always left feeling their halfhearted willingness to experiment with emerging Digital Media and lack of their understanding about it. I do understand their challenges which they have in hand and which makes them keep focusing on traditional media like TV, radio or print. Very few brand managers of India focus their marketing efforts on consumer testimonials or word of mouth campaigns or thinks of Brand Advocacy model. Most of them opt for easy way out and focuses on TV and Print as media of communication when it comes to reaching out to consumers.
Timing of this year’s Elections is the best for the brand manager to learn about the power of Social Media. Two leading political parties used Social Media extensively to reach out to electorate and to voice their opinion and influence the voters – the product they are selling is DREAMS for BETTER LIFE.