Way forward in Social Media? It’s a million dollar question which most of the marketers are facing in the country like India. Only 7% of population has access to Internet and broadband penetration is 4% (as per Jan 2011 DHI Report) . Whenever I speak to marketers on this topic, the first answer I get from most of them is that internet users are only handful and they are from SEC-A (LSM-A for international readers) segment and hence not useful for them.
No wonder most of the CPG and OTC manufacturers, yet not have a well drafted game plan for their brands in Social Media and not have firmed up strategies to reach consumers in digital age. It’s “chicken and egg” situation for them, whether they should wait to build the number or start putting their money right away. […]