Tag Archives: sanjeev

Digital Era, Third Party Credibility and Advertising

Digital Era, Third Party Credibility and Advertising, an Article as Guest Article in Exchange4Media on 22 Aug 2011. http://www.exchange4media.com/e4m/izone1/izone_fullstory.asp?section_id=4&news_id=43210&tag=35704 Everyone talks that Internet has changed this world and we are global village. Now distance, time lapse and unavailability of information don’t exist anymore. Often people ask me what is one SINGLE change Internet brought to our lives. And I say – “It has ignited, the appetite for Information within us”. For every small thing, now we Google as first step. We are now more open to seek information on everything. In good old days, we as advertisers had a much …

Blocking Your Name as Unique User Name

Finding your name as a user name on a social media website is always a challenge that’s why Blocking Your Name as Unique User Name is better. By the time you go to register your name as user name, the same is taken by someone else. In the digital era when world has become a village, it’s difficult to keep your id unique. Therefore it is very important to protect uniqueness of our name, business name or Trade marks. With so many sites available, where you can promote yourself or your business, its important to use a common user id …

What is Social Media Advertising

A member on Linkedin posted the below Question for answers by other members, because he did not got a Digital Award and in his opinion valuation of his candidature was not fair. I found answer of his question in “What is Social Media Advertising?” His question was: “Do you think Digital Awards should be created by Conventional Marketers/ Agencies and also judged by the? My answer to him was below: Vivek, you have placed Pin at the right point. I will not get involved in who should give awards debate, but here are three tweets which I made yesterday on …

Test of Three

By Sanjeev Singhai. One day the great Greek philosopher Socrates (469 – 399 BC) came upon an acquaintance who ran up to him excitedly and said, “Socrates, do you know what I just heard about one of your students?” “Wait a moment,” Socrates replied. “Before you tell me I’d like you to pass a little test. It’s called the Test of Three.” “Three?”, exclaimed the student. “That’s right,” Socrates continued. “Before you talk to me about my student let’s take a moment to test what you’re going to say. The first test is Truth. Have you made absolutely sure that …

iPad is better e-reader than Kindle

Article published by Technorati on 9th May 2011 I have been reading on my Kindle Dx now for over a year and I loved being in possession of such unique and rare reading device in India. One hardly sees anyone reading on a Kindle in this country. Reading on a Kindle has been a good experience due to its paper-like feel, unlit and un-finger marked screen, ease of underlining, etc. Though Kindle is equipped with 3G, EDGE & Wi-Fi-enabled connectivity but one struggles to connect with the Internet for references or at times for a Google search. The small keyboard …

Disappointments and How to Manage them

By Sanjeev Singhai. It happens with everyone, that you have been working on something big and waited long for that one good news. The whole atmosphere is all upbeat around you and suddenly you realise that your dreams are shattered. Such news always leaves one in state of shock and with huge disappointment. Specially in business, these types of news may dislodge one’s future ambitious plans and comes as a huge loss to business. In this situation managing “Disappointments” becomes very critical for each of us, if we are not able to manage our disappointments well, it not only effects …