Tag Archives: Sanjeev Singhai

YouTube Popularity and Brands

YouTube Popularity and Brands: One of my friend today asked on his Facebook page – “YouTube has huge popularity in India but does it meets requirements of brands?” Yes, that’s right that YouTube is very popular in India but the truth is that brands (or rather marketers) have yet not started using it for their advantages. I have asked plenty numbers of FMCG Marketers in last 1 and half years on their opinion about the usage of YouTube. Most of the marketers never came up with the thought of owning brand-centric or around it, video content. Sadly and surprisingly most …

Ten Questions CMOs still faces in going Digital

Challenges of a Chief Marketing Officer: First and foremost is that a CMO (Chief Marketing Officer) or marketer feels exposed on Digital. Their fear is that on Digital, they are not in control and it’s a freeway for consumers. Most of the CMOs/ marketers fail to understand that how they can go beyond product story? Also, they are not sure how they can talk about the brand? CMOs fear that’s Digital is a crowded place and not sure about where their brand will stand in the limited period while the consumer is online? And since the web is a crowded …

How I became an Entrepreneur?

How I became an Entrepreneur – a story of a 13-years child.

My mother always liked to make her morning tea with fresh milk. And as a child, I had taken most of her this habit. I still remember when, as a school going 13-year-old kid living in Jabalpur city, 365 days of the year, my day would start at 6:30 am (except for the days I fell sick or pretend to be sick). A Milk Dairy, which was 3 km away, was used to close at 7 am. Therefore every day, I was made to get up at 6:30 am to go and get fresh buffalo milk for Mom’s morning tea. So I will take my 24-inch bicycle on which my legs will desperately try to reach out for pedals and be on the task each morning.

It was not that we could not get milk delivered at home early, or my mother was trying to make a saving on milk expenses. On the other hand, this was the most inconvenient way of getting milk and also per litter price paid for milk was a bit higher as it was pure milk. (more…)

FB Offers can be a game changer

Article published on exchange4media.com on 25th Sept 2012. FB Offers can be a game-changer: I have been working hard last two years to put the pieces together in the space of deal/ product promotion. I always wanted to empower the retailers to have a direct relationship with consumers without any mediators such as Groupon, Snap Deals or deal agents. Considering the same, I aligned myself with a mobile start-up and helped them design a mobile application which was all-in-one; i.e. retailers could upload deals and photo of products, target consumer based on geographic location, offer mobile bar code coupon and …

17 hours media innovation

By Sanjeev Singhai. 17 hours media innovation: Few days ago, while attending a magazine conference on consumer engagement, I texted one of my close publisher friend, who was then sitting on the dais saying, “People buy magazines for content and not advertisement. Brands need to learn to engage consumers around content”. This BBM text triggered me to write the first of a series of articles. The marketplace has become crowed and hyper competition is posing new challenges to marketers. Breaking clutter to get noticed or to draw attention of consumers is getting tougher for brands. Of course, to engage consumers …

Open Questions for The Economic Times

In recent past, I have noticed that BCCL Group (The Economics Times, The Times of India and Times Now) very aggressively brought out and followed the news stories in the interest of COMMON MAN. And no doubt they are doing excellent job in exposing corruption, irregularities and manipulations. But while they talk about such things, are they RIGHTLY treating their own readers/ consumer or they themselves are involved in manipulating? I have few open questions for BCCL management: 1. Why they sale their readers newspapers in different mast heads – The Economic Times, The Economic Times on Saturday or The …