AC Tractor – is it a good product idea?: Last week while reading the Economic Times (ET) a news attracted my attention. News was about the launch of Heavy Duty AC Tractors by Sonalika. By spending some time on Google search, I found that market leader Mahindra too manufactures Air-conditioned tractor and exports them in the markets like United States and Tunisia etc; but they have yet not offered them in India.
Tractors are used in agriculture/ farming and also other field work too. So there can be two main classifications in Tractor prodcut category Farming and Non-Farming. While seeing product offerings of tractor manufacturers its obvious that even tractor manufactures don’t see much potential of Air Conditioned or AC tractors are focusing on other product offerings. […]