Tag Archives: Sanjeev Singhai

How I became an Entrepreneur?

How I became an Entrepreneur – a story of a 13-years child.

My mother always liked to make her morning tea with fresh milk. And as a child, I had taken most of her this habit. I still remember when, as a school going 13-year-old kid living in Jabalpur city, 365 days of the year, my day would start at 6:30 am (except for the days I fell sick or pretend to be sick). A Milk Dairy, which was 3 km away, was used to close at 7 am. Therefore every day, I was made to get up at 6:30 am to go and get fresh buffalo milk for Mom’s morning tea. So I will take my 24-inch bicycle on which my legs will desperately try to reach out for pedals and be on the task each morning.

It was not that we could not get milk delivered at home early, or my mother was trying to make a saving on milk expenses. On the other hand, this was the most inconvenient way of getting milk and also per litter price paid for milk was a bit higher as it was pure milk. (more…)

17 hours media innovation

By Sanjeev Singhai. 17 hours media innovation: Few days ago, while attending a magazine conference on consumer engagement, I texted one of my close publisher friend, who was then sitting on the dais saying, “People buy magazines for content and not advertisement. Brands need to learn to engage consumers around content”. This BBM text triggered me to write the first …