Indian food culture has always been a mystery for most of the global food giants and they have been trying to decode it for decades. No wonder they often fail when it comes to New Food Product development and hence most of the food companies yet has minor presence in India. Every food company came to India with their legacy of westernized food culture and most of them miserably failed. The key reason they don’t understand Indian food habits and Indian taste buds. I only rate Mc Donald’s as successful as they entered Indian Market with a very clear thought process and realising that they can’t survive in India without Vegetarian Menu. So they invented two unique products for India – Mc Alloo Tikki and Mc Veggi Burger, two products which are great success in Indian market and yet wait to be included in McD’s global product offerings.
But my today’s blog is resultant of recently launched product by Pizza Hut. To expand their menu Pizza Hut came of with new product idea – Birizza which is being made available in 3 variants – Veggie, Paneer and […]