Tag Archives: Sanjeev Singhai

Media Convergence and Management

Recently I was keynote speaker annual event GLS University, Ahmadabad, on the topic of Media Convergence and Management. I shared the following thoughts at the event. My speech text: The setting tone of the day is never easy, but I guess this is what life throws to us. We always need to learn, adapt, unlearn, relearn, and adapt. And this makes our life simpler, for betterment. Please don’t think that I am here to preach to you all on life lessons. I am here to talk on the topic of Media Convergence and Management, and I see a precisely similar …

Case Study Customer Service

On 7th & 8th November 2014, I tried calling the customer service helpline number of MakeMyTrip to check on a Hotel booking. Both times after waiting for almost 20-25 in Q, I hung up the call. On 8th, I wrote an email to them specifying my query. Within a second, I got AutoResponse. But Customer Care Executive response came after 42 hours seeking some more details about my payments etc. In response to the above MakeMyTrip email, I wrote two emails today to www.MakeMyTrip.com Hotel Customer Service. Both emails were bounced for a reason “The recipient’s mailbox is full and …

Dishonest Advertising

On last Sunday within few hours, I noticed that on my Facebook Wall a particular post was shared by my three different FB friends and I got glued to the caption of it which said: “THE COMMERCIAL THAT’s GOING TO WIN ALL THE AWARDS.” It struck me on the face, as it came across as “Dishonest Advertising” to me. I curiously clicked the link which took me to a blog “The Ad Woman.” The 6 lines blog post talks about a 4 minute+ Video/ TV commercial created for Fortune Oil (an Adani Wilmer product) by Piyush Pandey. With the aggressive web promotion of the video, Advani …

Risking Life

I guess India will top the list of Risking Life in reckless hands, no wonder India has the most number of road accidental deaths in the world. Everyone blames the Government, poor infrastructure and road safety but no one talks about traffic rules violation, ineffective traffic management and corrupt policing. The day I recruit my driver my one instruction is very clear to him: “Your job is to pick me from home in the morning and safely drop me back at my home in the evening. No matter how much I say to drive fast or that I am getting …

Paradigm Shift in Indian Politics

BJP win has brought a fresh breeze of a much-needed paradigm shift in Indian Politics. It’s been long that under the compulsions of minority Government, the ruling parties were compelled to keep the country’s development agenda on the back foot. The inability of post-Rajiv Gandhi Governments leads to the dominance of smaller parties, corruption, and criminalisation of politics. Citizens were getting frustrated with this rampage of the unethical political class and no wonder when Narendra Modi gave hope of development, Indian Voters voted maturely.

New Food Product Development

Indian food culture has always been a mystery for most of the global food giants and they have been trying to decode it for decades. No wonder they often fail when it comes to New Food Product development and hence most of the food companies yet has a minor presence in India. Every food company came to India with their legacy of westernized food culture and most of them miserably failed. The key reason they don’t understand Indian food habits and Indian taste buds. I only rate Mc Donald’s as successful as they entered the Indian Market with a very …