Six reasons how brands benefit by specific ad solutions

By Sanjeev Singhai.

6 reasons how brands benefit by specific ad solutions:

1) Advertising informs and educates: Advertising delivers news around the brand to consumer. explains how brand is the best fit around taste, value for money or lifestyle that the consumer is looking at, thus making it easy for consumer to make the purchase decision. It can also be used to explain complex product feature or clarify consumer doubts around the brand or raise awareness among consumers about the new variety or categories of products and services that the brand has to offer.

2) Advertising differentiates: With advertising, brands can rationally differentiate themselves by highlighting their unique selling points which makes it stand different from other brands, making it easier for a Consumer to make a purchase decision. It also stimulates competition in the marketplace and allows space for the category to grow. […]

Key Qualities of Successful Salesman

Every year thousands of youngsters starts their career in Sales. Everyone wants to succeed and fulfill their life’s dreams. But why, only very few are able to grow beyond a point in their career? Why only handful of them, in their life time, reach to the top of the corporate ladder? Why only very few salesman, can achieve the position of a Chief Executive Officer? Because they forget to focus on key qualities of salesman while building their career. So what are key qualities of successful salesman?

In my opinion, the successful salesman or people are not very different from any normal person. What makes them different is, their value system and attitude toward their own life. Here are few key qualities, which I noticed in successful sales people over the years:

1. Sense of Ownership: All successful sales person has this common trait in their personality. They always take charge of the job assigned to them and never fall short in terms of energy in the ownership. They share and feel the same pain as much business owner feels. They fight hard for their business. […]

Way forward in Social Media

Way forward in Social Media? It’s a million dollar question which most of the marketers are facing in the country like India. Only 7% of population has access to Internet and broadband penetration is 4% (as per Jan 2011 DHI Report) . Whenever I speak to marketers on this topic, the first answer I get from most of them is that internet users are only handful and they are from SEC-A (LSM-A for international readers) segment and hence not useful for them.

No wonder most of the CPG and OTC manufacturers, yet not have a well drafted game plan for their brands in Social Media and not have firmed up strategies to reach consumers in digital age. It’s “chicken and egg” situation for them, whether they should wait to build the number or start putting their money right away. […]