Tag Archives: ROMI

Full circle of advertising

Advertising has come to the full circle. Back to basic of being able to sell. “I make people fall in love with brands.”or“I am a storyteller.” I find these lines in the introduction of many advertising agency professionals. It is the world; advertising professionals love ❤️ to live and die. That’s their life. They want to be artists. Selling a product is tough. It doesn’t allow one to enjoy life though advertising may have evolved from being able to sell. The brand is the hero and not the product. Be creative. Creativity has no price tag, and treating brand as …