Brand Managers Biggest Concern on Internet – Negative Word of Mouth

Brand Manager’s Biggest Concern on Internet: The biggest fear of brand managers and marketers is about the negative word, which can freely float around the brands on Internet. They fear negative word may get initiated not only by consumers, but also by their competition. Non of the Brand Managers wants to boldly face the negative word around their brand. They think that it is suicidal and their brand will collapse due to negative words on Internet.

I feel this apprehension of marketers is baseless. To me, “Negative Words” is a great opportunity to build credibility around the brands.

I don’t buy the point that a company will get involved in initiating negative word to damage their competitor’s reputation. Initiating a negative word for their competition, comes at huge risk of damaging own reputation for the company, if they get exposed. […]

Abusive Fans of Celebrity earns bad name for their hero

Few days back, I tweeted about SRK speculating whether Don2 will be a flop movie like Ra.One. This was one week before the release of the Don2. To my shocking surprise, I was immediately flooded with highly abusive tweets from various SRK fans against me using language of lowest grade. Isn’t it that Abusive Fans […]

How a Sales Person can Damage your Company Reputation

By Sanjeev Singhai.

I travel extensively within India and for car rental at Airport, there is only one reliable option of car rental service which is CarzOnRent. Bangaluru (Bangalore) airport is no different and I always hire car from the said car rental/ taxi service: CarzOnRent.

Usually at Bangaluru CarzOnRent counter, when a customer walks in, the Sales Manager will ask customer that where all he wants to go and will suggest the minimum hour and distance package. While standing in Q for taxi few trip back, I noticed that Sales Manager was pushing for the hire distance package to each customer, so that customer coughs more money for car rental. As standard practice mostly a car is hired for 8 hours and 80 km package and if one exceeds time or distance, one will pay extra money, based on extra hours or distance utilised. […]

Reputation

By Sanjeev Singhai.

I read some where yesterday – “Its better to have reputation, then no reputation.” I think my active participation on Social Media, like blogging or presence on Linkedin, FaceBook, Stumbleupon, Twitter or Technoroti was subconscious effort of creating the reputation for me. 

I feel, social media today provides that platform to each of us, where we can create our own reputation or even change our current reputation. Its good medium to showcase – “what you are” and “not as people perceive you.”
[…]