Tag Archives: Rejuvenating Marketing

Rejuvenating Marketing in Post Covid ERA

My recent article published in Annual Marketing Magazine “IMPRESSIONS” by Mantra-The Marketing Club of IIM Raipur “People are very open-minded about new things, as long as they’re exactly like the old ones.” —Charles F. Kettering Today’s world can relate the above saying to the best. Marketing scenes are changing and so are people’s outlook. But that does not mean consumers expect anything different from what they were getting in the pre-pandemic era. They want us to change their approach and provide them with the same service at their convenience. The world was already shifting to digital, now just the pace …