Tag Archives: McDonald’s India

McDonald’s India: Burgered! Really?

McDonald’s India: Burgered! Can McDonald’s come out of the present crisis without its image getting deeply fried? Above is today’s Brand Equity lead story on the recent ongoing crisis of the McDonald India business. Rajiv Singh’s written Article seems to be an immature comment on the situation. Appears writer is wholly misplaced with his thought process and has applied all …

Can Local Indian Brands Challenge MNC Brands in India?

Quora is an excellent place to give me food for thought. Another day someone asked, “Can Local Brands Challenge MNC Brands in India?” The question was in the context of the Burger brand. I don’t see any reasons why a homegrown local (Indian) brand can’t succeed. There are plenty of Indian brands in various product categories that are giving tough …