Tag Archives: marketing

How to make your website work for you

We always had a business and we always thought that website is a great way of promoting our business. And we treated websites exactly the same way we would have released a newspaper advertisement. Companies use their website as display window, where in they try their level best to show case their products and services to their prospective customers or clients. But question remains how to make your website work for you? How wrong those people are, who still feel that this is the correct way of show casing their products/ services on a website and hope that visitors of …

Way forward in Social Media

Way forward in Social Media? It’s a million dollar question which most of the marketers are facing in the country like India. Only 7% of population has access to Internet and broadband penetration is 4% (as per Jan 2011 DHI Report) . Whenever I speak to marketers on this topic, the first answer I get from most of them is that internet users are only handful and they are from SEC-A (LSM-A for international readers) segment and hence not useful for them. No wonder most of the CPG and OTC manufacturers, yet not have a well drafted game plan for …

Advantages of Sickness and Niche Marketing

By Sanjeev Singhai. “Advantages of Sickness” has been most read blog post among all the posts of mine so far and that still being read everyday. That made me curious and instigated to investigate. I found it hard to understand and could not get to root that why this particular post is most read? But ultimately like for all other things we Google, I though let me try. I searched on Google “Advantages of Sickness” and boom, I gets the answer of my question. My blog post appears on number two of search results. Wow. Encouraged with that I narrowed …