Tag Archives: marketing

BMW Mini Cooper India launch gets a coincidental boost

By Sanjeev Singhai. BMW Mini Cooper India launch gets a coincidental boost: Yesterday’s Times of India was delivered with front cover page release of an advertisement by BMW India, as part of launch of BMW’s new range of cars in India – Mini and Mini Cooper. BMW’s Mini range was launched in India on opening day of Delhi Auto Expo 2012 on 6th Jan 2012. But what attracted my attention was a surprised support and fame which is coinciding with this launch in India. I am talking about the Hindi movie, “PLAYERS” which was released in India after a day …

FMCG marketers find cost effective ad platform in Buchanan Brand Power

By Sanjeev Singhai. FMCG marketers find cost effective ad platform in Buchanan’s Brand Power: When Jyothy Labs wanted to launch a round variant of its Exo dishwash bar, it decided to broadcast it on Brand Power, an online advertising platform owned by the Buchanan Group. “We thought it was a cost-effective model as it was almost 25 per cent of the cost of a regular TVC and would be treated as an add-on communication to our regular TVCs,” said a company official. Brand Power is one of the advertising vehicles in the armory of the Australia-based Buchanan Group. It claims …

Abusive Fans of Celebrity earns bad name for their hero

Few days back, I tweeted about SRK speculating whether Don2 will be a flop movie like Ra.One. This was one week before the release of the Don2. To my shocking surprise, I was immediately flooded with highly abusive tweets from various SRK fans against me using language of lowest grade. Isn’t it that Abusive Fans of a Celebrity, earns bad name for their hero. As marketer, I saw the reaction as loyal consumer reaction. But than, I also realise that how twitter is used to spread positive word about SRK by creating multiple account & fans and also how to …

Does Your Customer Trust Your Advertising

By Sanjeev Singhai.. Article published in www.AudianceMatters.com Over the years advertising has been entrusted with many roles, from I need to be seen or build awareness to building brands. Advertising creates perceptions about a product (brand) and creates awareness but is that what you and me want after spending crores of rupees in advertising? Or do we want our advertising to work for us by winning customers & increasing sales? What is advertising actually supposed to do for the product it is meant for? In the words of Morris Hite “Advertising is salesmanship mass produced. No one would bother to …

Digital Era, Third Party Credibility and Advertising

Digital Era, Third Party Credibility and Advertising, an Article as Guest Article in Exchange4Media on 22 Aug 2011. http://www.exchange4media.com/e4m/izone1/izone_fullstory.asp?section_id=4&news_id=43210&tag=35704 Everyone talks that Internet has changed this world and we are global village. Now distance, time lapse and unavailability of information don’t exist anymore. Often people ask me what is one SINGLE change Internet brought to our lives. And I say – “It has ignited, the appetite for Information within us”. For every small thing, now we Google as first step. We are now more open to seek information on everything. In good old days, we as advertisers had a much …

What is Social Media Advertising

A member on Linkedin posted the below Question for answers by other members, because he did not got a Digital Award and in his opinion valuation of his candidature was not fair. I found answer of his question in “What is Social Media Advertising?” His question was: “Do you think Digital Awards should be created by Conventional Marketers/ Agencies and also judged by the? My answer to him was below: Vivek, you have placed Pin at the right point. I will not get involved in who should give awards debate, but here are three tweets which I made yesterday on …