My recent article published in Annual Marketing Magazine “IMPRESSIONS” by Mantra-The Marketing Club of IIM Raipur “People are very open-minded about new things, as long as they’re exactly like the old ones.” —Charles F. Kettering Today’s world can relate the above saying to the best. Marketing scenes are changing and so are people’s outlook. But that does not mean consumers expect anything different from what they were getting in the pre-pandemic era. They want us to change their approach and provide them with the same service at their convenience. The world was already shifting to digital, now just the pace …
Challenges of a Chief Marketing Officer: First and foremost is that a CMO (Chief Marketing Officer) or marketer feels exposed on Digital. Their fear is that on Digital, they are not in control and it’s a freeway for consumers. Most of the CMOs/ marketers fail to understand that how they can go beyond product story? Also, they are not sure how they can talk about the brand? CMOs fear that’s Digital is a crowded place and not sure about where their brand will stand in the limited period while the consumer is online? And since the web is a crowded …
By Sanjeev Singhai. 6 reasons how brands benefit by specific ad solutions: 1) Advertising informs and educates: Advertising delivers news around the brand to consumer. explains how brand is the best fit around taste, value for money or lifestyle that the consumer is looking at, thus making it easy for consumer to make the purchase decision. It can also be used to explain complex product feature or clarify consumer doubts around the brand or raise awareness among consumers about the new variety or categories of products and services that the brand has to offer. 2) Advertising differentiates: With advertising, brands …
Facebook Traffic Decreasing: All brands have migrated to newly introduces Timeline format of Page now. But this policy change came to many brand as huge drop in reach or views of their Facebook pages. The drop has mainly come because new timeline has started counting the visitors differently. Earlier whenever any person was used to visit your Facebook page each visit was counted as UNIQUE visit. But with new timeline if a visitor visits hundred times your page in 12 hours its counted as 1 visit. This is the prime reason for sudden fall in traffic on Facebook page. Brands …
Brand Manager’s Biggest Concern on Internet: The biggest fear of brand managers and marketers is about the negative word, which can freely float around the brands on Internet. They fear negative word may get initiated not only by consumers, but also by their competition. Non of the Brand Managers wants to boldly face the negative word around their brand. They think that it is suicidal and their brand will collapse due to negative words on Internet. I feel this apprehension of marketers is baseless. To me, “Negative Words” is a great opportunity to build credibility around the brands. I don’t …
Brand Manager’s Obsession for Brands: Today, with emergence of Internet, the current generation of brand managers and marketers finds themselves in a challenging situation. On one hand they are finding hard to lose their love for creating brands but on other hand they are also finding hard to keep their brand live and relevant in digital space. In past years, Advertising become Brand centric and mostly made to connect with consumers emotionally and talking about product USPs became less of priority. Large number of creators of advertising started believing that, they can WIN hearts of consumers, if they drive their …