Tag Archives: marketing strategy

Good Marketing Strategies for an NGO

Last week someone asked me on www.Quora.com that “What are some good marketing strategies for an NGO working in India?” Usually, when a question is asked, I answer promptly, but this particular question sent me in my thinking cap. Below was my response to the person whom I asked the question. But then I thought why not post it on my blog too. Marketing Strategy for NGOs is no different than any other product or brand and follows similar steps. So here we go. First and foremost, you should be clear that what’s the purpose behind the existence of your …

Brand’s confusion on Social Media Strategy

Recently I met the CEO of a new company and who is about to launch new products in the market. Was he confused between Digital Media Strategy and Social Media Strategy? I started pondering why brands are confused about Social Media Strategy? Social Media is part of every brand annual plan, but how? Why some social media platforms are popular while others are not? How can a brand use them to engage consumers or do business? What’s the Best Social Media Strategy for brands? These are some of the questions in front of Brand Managers.

Why to adopt future marketing techniques

Maintaining the status quo is most dear to human being and Brand Managers are no exception. And that’s the reason Brand custodians need to adopt future marketing techniques and be future-ready in Digital Era and. When everything is fine with the brand – you have your market share, people like your brand, you have enough advertising support and this is the time you as Brand Manager don’t want to divert your time and energy. If you think so, believe me, you may be absolutely wrong if you are not paying enough attention in terms of developing different digital properties around …

Niche Marketing

On 17th Feb 2011 in my blog post “Advantages of Sickness and Niche Marketing,” I took very unusual way to explain the Niche Marketing. Today once again while watching “Comedy Night with Kapil” I realised that how one can get instant success if one is able to identify the right niche for himself and deliver it to his audience. Kapil Sharma with his talent and ability to create a TV show in Comedy Zoner overnight became popular among the Indian audience and became highest TRP TV show leaving behind big-budget shows. This applies to business opportunities available around us too. …