Stupid Media Planning or Advertiser’s Ego

When you see 5 Full Page advertisements of one advertiser in one day in costliest newspaper of the country, what do you call it? I call it “Stupid Media Planning or Advertiser’s Ego.” In today’s Times of India Mumbai edition there are 5 Full Page advertisements of Indya Estates, a real estate developer launching new project at Bangalore targeting housing for middle income group. Their advertising agency is Six Inches. […]