Tag Archives: FMCG

Brand Managers Obsession for Brands – is it relevant on Internet

Brand Manager’s Obsession for Brands: Today, with emergence of Internet, the current generation of brand managers and marketers finds themselves in a challenging situation. On one hand they are finding hard to lose their love for creating brands but on other hand they are also finding hard to keep their brand live and relevant in digital space. In past years, Advertising become Brand centric and mostly made to connect with consumers emotionally and talking about product USPs became less of priority. Large number of creators of advertising started believing that, they can WIN hearts of consumers, if they drive their …

Mindsets of Indian FMCG Brand Managers for Digital

Mindsets of Indian FMCG Brand Managers for Digital: It’s been now over two and half years, I have been keenly keeping eye on Digital Space and how marketers & Brand Managers are preparing themselves to make most out of their brands in the World of Internet? And as I work with most of the leading FMCG clients of India, I vocally started asking few questions to various brand custodians in last 7-8 months: 1) What you are doing in space of Digital?: This is one question where most (and almost all) gave same answer – “nothing much.” Some answers were …

FMCG marketers find cost effective ad platform in Buchanan Brand Power

By Sanjeev Singhai. FMCG marketers find cost effective ad platform in Buchanan’s Brand Power: When Jyothy Labs wanted to launch a round variant of its Exo dishwash bar, it decided to broadcast it on Brand Power, an online advertising platform owned by the Buchanan Group. “We thought it was a cost-effective model as it was almost 25 per cent of the cost of a regular TVC and would be treated as an add-on communication to our regular TVCs,” said a company official. Brand Power is one of the advertising vehicles in the armory of the Australia-based Buchanan Group. It claims …

Digital Era, Third Party Credibility and Advertising

Digital Era, Third Party Credibility and Advertising, an Article as Guest Article in Exchange4Media on 22 Aug 2011. http://www.exchange4media.com/e4m/izone1/izone_fullstory.asp?section_id=4&news_id=43210&tag=35704 Everyone talks that Internet has changed this world and we are global village. Now distance, time lapse and unavailability of information don’t exist anymore. Often people ask me what is one SINGLE change Internet brought to our lives. And I say – “It has ignited, the appetite for Information within us”. For every small thing, now we Google as first step. We are now more open to seek information on everything. In good old days, we as advertisers had a much …

What is Home Tester Club

By Sanjeev Singhai. What is the Home Tester Club? A group of women who test, review and rate grocery products in their homes. Profile: over 5,000 Female Grocery Shoppers SEC A and B from all states of India. Owned and Operated by Buchanan Group India through www.HomeTesterClub.in. Supported by Buchanan Group Research team Currently also available in South Africa. Home Tester Club is also available on Facebook for its fans through www.facebook.com/HomeTesterClub.