Tag Archives: Disadvantages of regular business

Should I remain in Niche Business

Should I remain in Niche Business? I was asked this question recently. It’s a classic question of each company that operates in niche faces. I have owned a business last eight years which operates in a niche field of TV Advertising, and I have faced this question thousands times myself. I guess the answer to this question is in finding the advantages of operating in a niche and the disadvantages of getting into the mainstream. The most significant advantage of being in a Niche is that one has no competition, and hence, one can command a price. Price delivers a higher …