Brand’s confusion on Social Media Strategy

Recently I met a CEO of a new company and who is about to launch new products in market. He was confused between Digital Media Strategy and Social Media Strategy? I started pondering that why brands are confused on Social Media StrateDIgital Social Media Strategygy?

Social Media is part of every brand annual plan, but how? Why some social media platforms are popular while others are not? How brand can use them to engage consumers or do business? What’s best Social Media Strategy for brands? These are some of the questions in front of Brand Managers.

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