Tag Archives: customer

Your Facebook Page will never Succeed untill…

Each business is talking Social Media and specially Facebook. Each business has or wanting to have a Facebook Page for their business. Each one of them is spending energy and money to make people press the LIKE button on their Business page or to engage their customers. But in spite that everyday millions of people are using Facebook, there aren’t many successful case studied for businesses. When it comes to successful case studies, why only few are referred as success model? Why Facebook business pages are most talked about the campaign promotion and not business success? What are the missing …

Reasons – why we fail to achieve what we want

By Sanjeev Singhai. Why we fail: I have been pondering for a while on some of the setbacks we face every day at work situation – product which we recently launched, project we were working or even business which we are running somehow perform below expectation level and sometimes bring huge disappointment to self and to organisation. Do you remember AltaVista or Netscape search engine? Today we see Yahoo struggling. Tata Nano which was at one point of time had global hype and traction from consumer could not do well. Ambassador and Fiat could not withstand in changed times. Do …

Mindsets of Indian FMCG Brand Managers for Digital

Mindsets of Indian FMCG Brand Managers for Digital: It’s been now over two and half years, I have been keenly keeping eye on Digital Space and how marketers & Brand Managers are preparing themselves to make most out of their brands in the World of Internet? And as I work with most of the leading FMCG clients of India, I vocally started asking few questions to various brand custodians in last 7-8 months: 1) What you are doing in space of Digital?: This is one question where most (and almost all) gave same answer – “nothing much.” Some answers were …

Does Your Customer Trust Your Advertising

By Sanjeev Singhai.. Article published in www.AudianceMatters.com Over the years advertising has been entrusted with many roles, from I need to be seen or build awareness to building brands. Advertising creates perceptions about a product (brand) and creates awareness but is that what you and me want after spending crores of rupees in advertising? Or do we want our advertising to work for us by winning customers & increasing sales? What is advertising actually supposed to do for the product it is meant for? In the words of Morris Hite “Advertising is salesmanship mass produced. No one would bother to …

How a Sales Person can Damage your Company Reputation

By Sanjeev Singhai. I travel extensively within India and for car rental at Airport, there is only one reliable option of car rental service which is CarzOnRent. Bangaluru (Bangalore) airport is no different and I always hire car from the said car rental/ taxi service: CarzOnRent. Usually at Bangaluru CarzOnRent counter, when a customer walks in, the Sales Manager will ask customer that where all he wants to go and will suggest the minimum hour and distance package. While standing in Q for taxi few trip back, I noticed that Sales Manager was pushing for the hire distance package to …

How to make your website work for you

We always had a business and we always thought that website is a great way of promoting our business. And we treated websites exactly the same way we would have released a newspaper advertisement. Companies use their website as display window, where in they try their level best to show case their products and services to their prospective customers or clients. But question remains how to make your website work for you? How wrong those people are, who still feel that this is the correct way of show casing their products/ services on a website and hope that visitors of …