Tag Archives: consumer

Way forward in Social Media

Way forward in Social Media? It’s a million dollar question which most of the marketers are facing in the country like India. Only 7% of population has access to Internet and broadband penetration is 4% (as per Jan 2011 DHI Report) . Whenever I speak to marketers on this topic, the first answer I get from most of them is that internet users are only handful and they are from SEC-A (LSM-A for international readers) segment and hence not useful for them. No wonder most of the CPG and OTC manufacturers, yet not have a well drafted game plan for …

Fifteen Small Business Lessons

By Sanjeev Singhai. I stumbled upon a web page today, which I found interesting for me. Sharing with you all. One of the article which attracted me was below. For further reading link is attached. Richard Branson on Social Media: For businesses, social media offers both challenges and opportunities, Richard Branson said. For example, an unhappy Virgin passenger might use the megaphone of a social media platform to complain, when a push of an onboard call button would resolve the issue, Branson said. But at the same time, social channels can help your customers find one another and allow them …

What is Home Tester Club

By Sanjeev Singhai. What is the Home Tester Club? A group of women who test, review and rate grocery products in their homes. Profile: over 5,000 Female Grocery Shoppers SEC A and B from all states of India. Owned and Operated by Buchanan Group India through www.HomeTesterClub.in. Supported by Buchanan Group Research team Currently also available in South Africa. Home Tester Club is also available on Facebook for its fans through www.facebook.com/HomeTesterClub.

Comparative Advertising

By Sanjeev Singhai. In the world of up man’ship, every company is trying to put forward their point to possible consumers and wanting to prove their next competition wrong. This urge and want is so strong that such companies/ marketers do not hesitate in producing comparative advertisements to prove their point.I came across one such print advertisement in today’s Times of India, Mumbai edition. This half page advertisement is being relased by Raj Travels.http://epaper.timesofindia.com/Default/Scripting/ArticleWin.asp?From=Archive&Source=Page&Skin=TOINEW&BaseHref=TOIM/2011/01/12&PageLabel=13&ForceGif=true&EntityId=Ad01309&ViewMode=HTML&GZ=T Raj Travels has shown a table of comparison where in they have compared their Foreign Packaged Tours v/c competition which is Cox&Kings, Thomos Cook, SOTC and …

Premium Cosmetics and Retail Prices

By Sanjeev Singhai. Yesterday my wife decided to spend lavishly on few cosmetics and that took us to leading retail store – West Side in Infinity Mall, Mumbai. Of course she bought what she wanted, retail chain gave bill and I paid. But the real surprise came to me this morning while having my morning tea when my wife started reviewing her previous day purchase and out of curiosity, I asked her to show what she bought. I just wanted to check why these products are so expensive. Apparently this company (Revelon) is selling imported products which are packed in …