Tag Archives: Consumer recall

Reasons that make advertisement impactful

A few days back, I met a Marketing Head of a leading food brand. Our discussion was what makes the Brand Power and Medifacts advertising (3rd Party format based advertisement which only we create) so impactful that it can drive sales for the brand who uses our formate of advertising. And since then I have been holding my thoughts on finding reasons that make advertisement impactful. Over the last 15 years, I have decoded more than 250 adverting briefs of the best grocery (FMCG) and pharma brands. So every time we present the script and storyboard to the brand team, we already know their reaction …

When the advertising creative didn’t worked

Recently I was asked on Quora a question which was actually on “When the advertising creative didn’t work?” The actual eight was as follows: What are the classic examples when the marketing employed was creative but didn’t convey the right value to consumers resultingterrible the product failure? I’m trying to prove that just being creative in marketing doesn’t help. Understanding the market and STP also counts Sharing my answer below: Yes, an advertisement’s creative idea alone can never ensure the success of the product. One will find enough such examples of trendy ads of their times which failed to drive …