Brand Managers Biggest Concern on Internet – Negative Word of Mouth

Brand Manager’s Biggest Concern on Internet: The biggest fear of brand managers and marketers is about the negative word, which can freely float around the brands on Internet. They fear negative word may get initiated not only by consumers, but also by their competition. Non of the Brand Managers wants to boldly face the negative word around their brand. They think that it is suicidal and their brand will collapse due to negative words on Internet.

I feel this apprehension of marketers is baseless. To me, “Negative Words” is a great opportunity to build credibility around the brands.

I don’t buy the point that a company will get involved in initiating negative word to damage their competitor’s reputation. Initiating a negative word for their competition, comes at huge risk of damaging own reputation for the company, if they get exposed. […]

Fifteen Small Business Lessons

By Sanjeev Singhai.

I stumbled upon a web page today, which I found interesting for me. Sharing with you all.

One of the article which attracted me was below. For further reading link is attached.
Richard Branson on Social Media:

For businesses, social media offers both challenges and opportunities, Richard Branson said. For example, an unhappy Virgin passenger might use the megaphone of a social media platform to complain, when a push of an onboard call button would resolve the issue, Branson said. But at the same time, social channels can help your customers find one another and allow them a change to interact, which makes an onboard community on an airplane, for example, a “smaller, warmer, friendlier” place. […]