Recently I was asked on Quora a question which was actually on “When the advertising creative didn’t work?” The actual eight was as follows: What are the classic examples when the marketing employed was creative but didn’t convey the right value to consumers resultingterrible the product failure? I’m trying to prove that just being creative in marketing doesn’t help. Understanding the market and STP also counts Sharing my answer below: Yes, an advertisement’s creative idea alone can never ensure the success of the product. One will find enough such examples of trendy ads of their times which failed to drive …