When the advertising creative didn’t worked
Recently I was asked on Quora a question which was actually on “When the advertising creative didn’t worked?” Question was as following:
Sharing my answer below:
Yes, creative idea alone can never ensure success of the product. History is filled with such examples of very popular advertisement of their times which failed to drive enough sales for the best of the companies or brands. Great Ogilvy wrote a book which has hundreds of such examples. […]