Tag Archives: Brand

Full circle of advertising

“I make people fall in love with brands.”or“I am a storyteller.” I find these lines in the introduction of many advertising agency professionals. It is the world; advertising professionals love ❤️ to live and die. That’s their life. They want to be artists. Selling a product is tough. It doesn’t allow one to enjoy life though advertising may have evolved from being able to sell. The brand is the hero and not the product. Be creative. Creativity has no price tag, and treating brand as “a piece of art” allows raising hefty creative bills. Also, creativity can’t be measured beyond …

Ten Questions CMOs still faces in going Digital

Challenges of a Chief Marketing Officer: First and foremost is that a CMO (Chief Marketing Officer) or marketer feels exposed on Digital. Their fear is that on Digital, they are not in control and it’s a freeway for consumers. Most of the CMOs/ marketers fail to understand that how they can go beyond product story? Also, they are not sure how they can talk about the brand? CMOs fear that’s Digital is a crowded place and not sure about where their brand will stand in the limited period while the consumer is online? And since the web is a crowded …

Brand Managers Biggest Concern on Internet – Negative Word of Mouth

Brand Manager’s Biggest Concern on Internet: The biggest fear of brand managers and marketers is about the negative word, which can freely float around the brands on Internet. They fear negative word may get initiated not only by consumers, but also by their competition. Non of the Brand Managers wants to boldly face the negative word around their brand. They think that it is suicidal and their brand will collapse due to negative words on Internet. I feel this apprehension of marketers is baseless. To me, “Negative Words” is a great opportunity to build credibility around the brands. I don’t …

Brand Managers Obsession for Brands – is it relevant on Internet

Brand Manager’s Obsession for Brands: Today, with emergence of Internet, the current generation of brand managers and marketers finds themselves in a challenging situation. On one hand they are finding hard to lose their love for creating brands but on other hand they are also finding hard to keep their brand live and relevant in digital space. In past years, Advertising become Brand centric and mostly made to connect with consumers emotionally and talking about product USPs became less of priority. Large number of creators of advertising started believing that, they can WIN hearts of consumers, if they drive their …

Mindsets of Indian FMCG Brand Managers for Digital

Mindsets of Indian FMCG Brand Managers for Digital: It’s been now over two and half years, I have been keenly keeping eye on Digital Space and how marketers & Brand Managers are preparing themselves to make most out of their brands in the World of Internet? And as I work with most of the leading FMCG clients of India, I vocally started asking few questions to various brand custodians in last 7-8 months: 1) What you are doing in space of Digital?: This is one question where most (and almost all) gave same answer – “nothing much.” Some answers were …

BMW Mini Cooper India launch gets a coincidental boost

By Sanjeev Singhai. BMW Mini Cooper India launch gets a coincidental boost: Yesterday’s Times of India was delivered with front cover page release of an advertisement by BMW India, as part of launch of BMW’s new range of cars in India – Mini and Mini Cooper. BMW’s Mini range was launched in India on opening day of Delhi Auto Expo 2012 on 6th Jan 2012. But what attracted my attention was a surprised support and fame which is coinciding with this launch in India. I am talking about the Hindi movie, “PLAYERS” which was released in India after a day …