Tag Archives: Brand

Brand Managers Biggest Concern on Internet – Negative Word of Mouth

Brand Manager’s Biggest Concern on Internet: The biggest fear of brand managers and marketers is about the negative word, which can freely float around the brands on Internet. They fear negative word may get initiated not only by consumers, but also by their competition. Non of the Brand Managers wants to boldly face the negative word around their brand. They …

Brand Managers Obsession for Brands – is it relevant on Internet

Brand Manager’s Obsession for Brands: Today, with emergence of Internet, the current generation of brand managers and marketers finds themselves in a challenging situation. On one hand they are finding hard to lose their love for creating brands but on other hand they are also finding hard to keep their brand live and relevant in digital space. In past years, …

FMCG marketers find cost effective ad platform in Buchanan Brand Power

By Sanjeev Singhai. FMCG marketers find cost effective ad platform in Buchanan’s Brand Power: When Jyothy Labs wanted to launch a round variant of its Exo dishwash bar, it decided to broadcast it on Brand Power, an online advertising platform owned by the Buchanan Group. “We thought it was a cost-effective model as it was almost 25 per cent of …