Tag Archives: Advertising

Why celebrity endorsements works in advertising

Why people buy celeb endorsed products and why they don’t try new products launched by new entrepreneurs? This question often comes to our minds. Q 1: Why people like to buy celebrity endorsed products or services? Ans: Buying endorses products fulfill the aspiration of the consumer. The consumer thinks that I can’t be Shahrukh Khan or Aishwarya Rai, but I use the product they use. I feel like being them. Q 2: Why people don’t buy new products of unknown entrepreneurs? Ans: “Taking a decision” is the toughest thing for most of us. No one likes to decide and always wants someone else to …

Importance of Video Marketing

Marketers are more and more realising the importance of Video Marketing today. In recent times, videos around the products are finding an increasing role in marketing communication mix of every brand manager, and no wonder it is making a difference for them. Facebook too has now joined YouTube in the race and now offer their Video platform and which has further increased interests of marketers in Video Marketing. The struggle of marketers to get their brands/ products noticed in a cluttered TV advertising environment, coupled with that the consumers have started mistrusting the advertising, became the tipping point for Video …

Ten Questions CMOs still faces in going Digital

Challenges of a Chief Marketing Officer: First and foremost is that a CMO (Chief Marketing Officer) or marketer feels exposed on Digital. Their fear is that on Digital, they are not in control and it’s a freeway for consumers. Most of the CMOs/ marketers fail to understand that how they can go beyond product story? Also, they are not sure how they can talk about the brand? CMOs fear that’s Digital is a crowded place and not sure about where their brand will stand in the limited period while the consumer is online? And since the web is a crowded …

Your Facebook Page will never Succeed untill…

Each business is talking Social Media and specially Facebook. Each business has or wanting to have a Facebook Page for their business. Each one of them is spending energy and money to make people press the LIKE button on their Business page or to engage their customers. But in spite that everyday millions of people are using Facebook, there aren’t many successful case studied for businesses. When it comes to successful case studies, why only few are referred as success model? Why Facebook business pages are most talked about the campaign promotion and not business success? What are the missing …

Six reasons how brands benefit by specific ad solutions

By Sanjeev Singhai. 6 reasons how brands benefit by specific ad solutions: 1) Advertising informs and educates: Advertising delivers news around the brand to consumer. explains how brand is the best fit around taste, value for money or lifestyle that the consumer is looking at, thus making it easy for consumer to make the purchase decision. It can also be used to explain complex product feature or clarify consumer doubts around the brand or raise awareness among consumers about the new variety or categories of products and services that the brand has to offer. 2) Advertising differentiates: With advertising, brands …

Facebook Traffic Decreasing

Facebook Traffic Decreasing: All brands have migrated to newly introduces Timeline format of  Page now. But this policy change came to many brand as huge drop in reach or views of their Facebook pages. The drop has mainly come because new timeline has started counting the visitors differently. Earlier whenever any person was used to visit your Facebook page each visit was counted as UNIQUE visit. But with new timeline if a visitor visits hundred times your page in 12 hours its counted as 1 visit. This is the prime reason for sudden fall in traffic on Facebook page. Brands …