Tag Archives: Advertising creative

Full circle of advertising

“I make people fall in love with brands.”or“I am a storyteller.” I find these lines in the introduction of many advertising agency professionals. It is the world; advertising professionals love ❤️ to live and die. That’s their life. They want to be artists. Selling a product is tough. It doesn’t allow one to enjoy life though advertising may have evolved from being able to sell. The brand is the hero and not the product. Be creative. Creativity has no price tag, and treating brand as “a piece of art” allows raising hefty creative bills. Also, creativity can’t be measured beyond …