Six reasons how brands benefit by specific ad solutions

By Sanjeev Singhai.

6 reasons how brands benefit by specific ad solutions:

1) Advertising informs and educates: Advertising delivers news around the brand to consumer. explains how brand is the best fit around taste, value for money or lifestyle that the consumer is looking at, thus making it easy for consumer to make the purchase decision. It can also be used to explain complex product feature or clarify consumer doubts around the brand or raise awareness among consumers about the new variety or categories of products and services that the brand has to offer.

2) Advertising differentiates: With advertising, brands can rationally differentiate themselves by highlighting their unique selling points which makes it stand different from other brands, making it easier for a Consumer to make a purchase decision. It also stimulates competition in the marketplace and allows space for the category to grow. […]

FMCG marketers find cost effective ad platform in Buchanan Brand Power

By Sanjeev Singhai.

FMCG marketers find cost effective ad platform in Buchanan’s Brand Power: When Jyothy Labs wanted to launch a round variant of its Exo dishwash bar, it decided to broadcast it on Brand Power, an online advertising platform owned by the Buchanan Group.

“We thought it was a cost-effective model as it was almost 25 per cent of the cost of a regular TVC and would be treated as an add-on communication to our regular TVCs,” said a company official.

Brand Power is one of the advertising vehicles in the armory of the Australia-based Buchanan Group. It claims to offer solutions to companies looking for “ways to inform, explain, educate and to generate sales results.” Basically, it uses a no-frills, extended format ‘infomercial,’ commercial information which is presented plainly, without glamorous models or glitzy sets. […]

Does Your Customer Trust Your Advertising

By Sanjeev Singhai.. Article published in www.AudianceMatters.com Over the years advertising has been entrusted with many roles, from I need to be seen or build awareness to building brands. Advertising creates perceptions about a product (brand) and creates awareness but is that what you and me want after spending crores of rupees in advertising? Or […]