Quality or cheap video content?

I was surfing the net in my free time and was exploring Wines websites and landed on a website www.winefolly.com. But what attracted me was one of the blog posts on this website, “The Truth About Cheap vs. Expensive Wine,” and the image which they have displayed there I am using on the right side of this paragraph as reference material? It suddenly reminded me about the dilemma which most of the marketers are facing today when it comes to Video Content Creation – “Quality or Cheap Video Content ?” Of course, all highly paid marketers end up buying Expensive …

Good Marketing Strategies for an NGO

Last week someone asked me on www.Quora.com that “What are some good marketing strategies for an NGO working in India?” Usually, when a question is asked, I answer promptly, but this particular question sent me in my thinking cap. Below was my response to the person whom I asked the question. But then I thought why not post it on my blog too. Marketing Strategy for NGOs is no different than any other product or brand and follows similar steps. So here we go. First and foremost, you should be clear that what’s the purpose behind the existence of your …

Importance of Video Marketing

Marketers are more and more realising the importance of Video Marketing today. In recent times, videos around the products are finding an increasing role in marketing communication mix of every brand manager, and no wonder it is making a difference for them. Facebook too has now joined YouTube in the race and now offer their Video platform and which has further increased interests of marketers in Video Marketing. The struggle of marketers to get their brands/ products noticed in a cluttered TV advertising environment, coupled with that the consumers have started mistrusting the advertising, became the tipping point for Video …

How to create interactive videos

With everyone having a video camera now, video making has never been so simple. But how to create interactive videos remains the big question in front of most of the content creators. I have tried penning down my thoughts on Video Making based on my experience of video production in the last eight years, wherein I got to work for top MNC brands of grocery store companies. The first thing of interactive video making starts with the identification of Audience your product and Competition. Understand your brand, and that what will make it successful? Secondly, the thing which one needs …

What Makes Someone Successful

Last four days, I have been quizzing myself on one question – what makes someone successful – their knowledge & experience or their beliefs and behaviors? Why some people who have skills fail to achieve? Why don’t some people have the drive? I feel that all successful people usually have a very high self-drive, which separates them from the masses, and this one unique quality of their personality makes them achieve their goals.

Brand’s confusion on Social Media Strategy

Recently I met the CEO of a new company and who is about to launch new products in the market. Was he confused between Digital Media Strategy and Social Media Strategy? I started pondering why brands are confused about Social Media Strategy? Social Media is part of every brand annual plan, but how? Why some social media platforms are popular while others are not? How can a brand use them to engage consumers or do business? What’s the Best Social Media Strategy for brands? These are some of the questions in front of Brand Managers.