Should I remain in Niche Business

Should I remain in Niche Business? I was asked this question recently. It’s a classic question of each company that operates in niche faces. I have owned a business last eight years which operates in a niche field of TV Advertising, and I have faced this question thousands times myself. I guess the answer to this question is in finding the advantages of operating in a niche and the disadvantages of getting into the mainstream. The most significant advantage of being in a Niche is that one has no competition, and hence, one can command a price. Price delivers a higher …

When the advertising creative didn’t worked

Recently I was asked on Quora a question which was actually on “When the advertising creative didn’t work?” The actual eight was as follows: What are the classic examples when the marketing employed was creative but didn’t convey the right value to consumers resultingterrible the product failure? I’m trying to prove that just being creative in marketing doesn’t help. Understanding the market and STP also counts Sharing my answer below: Yes, an advertisement’s creative idea alone can never ensure the success of the product. One will find enough such examples of trendy ads of their times which failed to drive …

Consumer Insight in Web Advertising

Since I wrote a blog titled “Dishonest Advertising?” something is constantly nibbling in my mind. I strongly feel that the approach of producing brand promotion content meant for Web needs to be different than the method of producing TV advertisements. And Consumer Insight in web advertising should be used differently than TV. A 3 or 4 minute TV like thematic advertisement on the web may fall short or be a complete waste. Doing so may deliver you the Views but may not translate in terms of enough brand recall.

Quality or cheap video content?

I was surfing the net in my free time and was exploring Wines websites and landed on a website www.winefolly.com. But what attracted me was one of the blog posts on this website, “The Truth About Cheap vs. Expensive Wine,” and the image which they have displayed there I am using on the right side of this paragraph as reference material? It suddenly reminded me about the dilemma which most of the marketers are facing today when it comes to Video Content Creation – “Quality or Cheap Video Content ?” Of course, all highly paid marketers end up buying Expensive …

Good Marketing Strategies for an NGO

Last week someone asked me on www.Quora.com that “What are some good marketing strategies for an NGO working in India?” Usually, when a question is asked, I answer promptly, but this particular question sent me in my thinking cap. Below was my response to the person whom I asked the question. But then I thought why not post it on my blog too. Marketing Strategy for NGOs is no different than any other product or brand and follows similar steps. So here we go. First and foremost, you should be clear that what’s the purpose behind the existence of your …

Importance of Video Marketing

Marketers are more and more realising the importance of Video Marketing today. In recent times, videos around the products are finding an increasing role in marketing communication mix of every brand manager, and no wonder it is making a difference for them. Facebook too has now joined YouTube in the race and now offer their Video platform and which has further increased interests of marketers in Video Marketing. The struggle of marketers to get their brands/ products noticed in a cluttered TV advertising environment, coupled with that the consumers have started mistrusting the advertising, became the tipping point for Video …