Sanjeev's Horse Sense

Blog of Sanjeev Singhai

Self belief

My superpower is my self belief. It help learn and deal with inner negative voices.

Art of War

Men are not shaped by their victories but by their defeats.

Support System

Never hesitate in expressing feeling to teachers, mentors, friends and family.

How to create interactive videos

With everyone having video camera now, video making has never been so simple. But how to create interactive videos remains the big question in front of most of content creators. I have tried penning down my thoughts on Video Making based on my experience of video production in last 8 years where in I got to work for top MNC brands of grocery store companies.Interactive Videos

First thing of interactive video making starts with identification of Audience your product and Competition. Understand your brand and that what will make it successful?

Secondly thing which one needs to decide that what’s the purpose of making of Interactive Video? Once you have identified the same, you need prepare the content of video, ideally not more than three minutes, best is under 2 minutes. […]

What Makes Someone Successful

Success Traits

What makes someone successful

Last four days I have been quizzing myself on one question – what makes someone successful – their knowledge & experience or their beliefs and behaviours? Why some people who have skills fail to achieve? Why some people don’t have drive?

I personally feel that all successful people usually have very high self drive which separates them from masses and this one single quality of their personality makes them achieve their goals. […]

Brand’s confusion on Social Media Strategy

Recently I met a CEO of a new company and who is about to launch new products in market. He was confused between Digital Media Strategy and Social Media Strategy? I started pondering that why brands are confused on Social Media StrateDIgital Social Media Strategygy?

Social Media is part of every brand annual plan, but how? Why some social media platforms are popular while others are not? How brand can use them to engage consumers or do business? What’s best Social Media Strategy for brands? These are some of the questions in front of Brand Managers.

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Doing Business in India

European Union’s European Regional Development Fund 2007-13 & Digital Greenwich of University of Greenwich conducted a Digital Accelerator Program for entrepreneurs of UK – “Doing Digital Business in India” on 4th Dec 2014 at Greenwich University Campus.

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One Day Program had following highlights:

1) Digital in India: Current state of digital market in India and where it is heading. Insights on who your audience is, where you can find them and how to engage with them. […]

Case Study Customer Service

On 7th & 8th November 2014, I tried calling customer service helpline number of MakeMyTrip to check on a Hotel booking. Both time after waiting for almost 20-25 in Q, I hanged up the call. On 8th I wrote an email to them specifying my query. Within second I got AutoResponse. But Customer Care Executive response came after 42 hours seeking some more details about my payments etc.

In response to above MakeMyTrip emaimakemytrip big imagel, I wrote two emails today to www.MakeMyTrip.com Hotel Customer Service. Both emails were bounced for the reason “The recipient’s mailbox is full and can’t accept messages now. Please try resending this message later, or contact the recipient directly.” Now as a customer I have following to choice to conclude about the Customer Service of MakeyMyTrip: […]

ISRO Mars Mission Mangalyaan

Indian Space Research Organisation known as ISRO, Mars Mission Mangalyaan – India created history on Wednesday, becoming the first country to successfully get a spacecraft into the Martian orbit on its maiden attempt. I feel very proud today because of all the unsung HEROs – our ‪‎Scientists‬ of ISRO‬, who’s relentless efforts put India on forefront of Space Technologies, as ‪‎Mangalyaan‬ solo flight enters in ‪‎Mars‬ ‪‎Orbit‬ and ‪‎India‬ become ‪#FIRST‬ country in the World to succeed in its first effort. My heartiest congratulations to ISRO Team and their leader.

MangalyaanIndia joins United States, European Space Agency and the former Soviet Union in the elite club of Martian explorers with the Mars Orbiter Mission, affectionately called MOM. India’s Mangalyaan flight is significant because of the fact that more than half the world’s previous attempts – 23 out of 41 Mars missions – have failed […]