Can Local Indian Brands Challenge MNC Brands in India?

Quora is an excellent place to give me food for thought. Another day someone asked, “Can Local Brands Challenge MNC Brands in India?” The question was in the context of the Burger brand. I don’t see any reasons why a homegrown local (Indian) brand can’t succeed. There are plenty of Indian brands in various product categories that are giving tough times to MNC brands across multiple product categories. Virtually in each product segment such as automobiles, grocery, technology, textiles or mobiles, etc.; there are enough examples of successful homegrown brands. All depends on what approach homegrown brand adopts to grow. …

Online Grocery Store Businesses in India

A lot is talked about Online Grocery Store Businesses in India, and I see lots of Full Page Advertisements in newspapers of Mumbai. But I always see those advertisements differently due to my personal experience with the Online Grocery Store business. In the year 2010-11, I started working on Online Grocery Store (OnGoShop.com) business concept and invested a considerable amount of money and time of six months, but then I decided to pull off and wrote off my investments and efforts. Today I feel happy that I didn’t invest further. No wonder when I see these advertisements, I know the …

Should I leave job to begin a Startup

In the current hyped startup environment, millions of youth are finding themselves on this crossroad and are asking this question – “Should I leave the job to begin a Startup?” It’s a typical situation for few, mainly if one is at the beginning of the career or has been in a job for a few years but doesn’t have enough money or a secure support system. In 1998 with 14 years of experience, I found myself in a similar situation. I gave up my job, wanting to start my business, and went to a bank for help. By that time, …

Storytelling in Sales

Storytelling in sales has always been part of the sales pitch to explain the product better to the consumer in a manner he/ she understands. For example, product specifications are facts of a product, but no sales get completed until those specifications are explained to a prospective buyer in a manner it makes sense to him. Let’s take an example – LED TVs have 4K resolution. How many people would be able to make a sense out of this specification? It’s a salesman’s job to explain to prospective buyers how 4K resolution delivers better picture quality and hence, better TV …

When you are tired of running the business

When you have your own business which is running decently well, and everything thing is more or less sorted and follows a monotonous routine, this when you feel tired of running the business. A kind of boredom (like old marriage) starts mounting. Most of the owner-driven companies face this situation, and no wonder only a few such businesses grow with time into more prominent firms. I feel this happens due to two prime reasons: 1. Lack of ability to think beyond the obvious. 2. Out of box thinking. Most act as “Frog of the Well,” and their world ends there; …

Should I remain in Niche Business

Should I remain in Niche Business? I was asked this question recently. It’s a classic question of each company that operates in niche faces. I have owned a business last eight years which operates in a niche field of TV Advertising, and I have faced this question thousands times myself. I guess the answer to this question is in finding the advantages of operating in a niche and the disadvantages of getting into the mainstream. The most significant advantage of being in a Niche is that one has no competition, and hence, one can command a price. Price delivers a higher …