Online Grocery Store Businesses in India

A lot is talked about Online Grocery Store Businesses in India, and I see lots of Full Page Advertisements in newspapers of Mumbai. But I always see those advertisements differently due to my personal experience with the Online Grocery Store business. In the year 2010-11, I started working on Online Grocery Store (OnGoShop.com) business concept and invested a considerable amount …

When the advertising creative didn’t worked

Recently I was asked on Quora a question which was actually on “When the advertising creative didn’t work?” The actual eight was as follows: What are the classic examples when the marketing employed was creative but didn’t convey the right value to consumers resultingterrible the product failure? I’m trying to prove that just being creative in marketing doesn’t help. Understanding …