Comparative Advertising

By Sanjeev Singhai. In the world of up man’ship, every company is trying to put forward their point to possible consumers and wanting to prove their next competition wrong. This urge and want is so strong that such companies/ marketers do not hesitate in producing comparative advertisements to prove their point.I came across one such print advertisement in today’s Times of India, Mumbai edition. This half page advertisement is being relased by Raj Travels.http://epaper.timesofindia.com/Default/Scripting/ArticleWin.asp?From=Archive&Source=Page&Skin=TOINEW&BaseHref=TOIM/2011/01/12&PageLabel=13&ForceGif=true&EntityId=Ad01309&ViewMode=HTML&GZ=T Raj Travels has shown a table of comparison where in they have compared their Foreign Packaged Tours v/c competition which is Cox&Kings, Thomos Cook, SOTC and …

Pleasure of Washing Car and Watering Plants

By Sanjeev Singhai. Last week, I went on a day trip to home town and I am yet not been able to get over with the experience. Since I have shifted to metro city Mumbai, I have started forgetting the small town pleasures. This short trip made me realise that what a person, who lives in a metro, never get from their life?Pleasures like – washing your car with water pipe in the morning or watering the plants of your garden or picking your newspaper from door even if you get up at 5:30a.m. or you just knock on doors …

Obituary: Atul Maheshwari

By Sanjeev Singhai. Untimely demise of Atulji (as he was popularly known) came as a great shock and I am yet not being able to recover from the shock, even though almost 24 hours has lapsed. In my brief stint of working with Amar Ujala as GM – Marketing, I got opportunity to be close to Atul Maheshwari, a man with gentle voice and who always wore a soft  smile on his face (and of course who loved his smoking) . I knew him as a cool operator, who knew how to handle different people in complex culture of newspaper …

Decade of 2000 – Life Changing

By Sanjeev Singhai. As first decade of 2000 set and the second decade started, it forced me to take a pause and made me to start scribbling for the people who might visit this post. Change We all know that change is a constant but for me changes of this decade are going to leave it’s everlasting impact on my rest of life and the way I am going to live hereafter. A decade of ambitions, struggles, changes, redefining values, deep sorrows, shifting loyalties, betrayals, re-organising energies, fight back and rediscovering one self.

Aimless

By Sanjeev Singhai. After writing first 2 blogs, its been a long gap. For 2 reasons – first, I was too busy and second that I didn’t knew what to write? So I decided to scribble aimlessly. Now I have to see how much I am able to scribble aimlessly? But I am quite sure this is going to be hard for me and at some point of time, I will drift to a specific topic.And here I am, as I was writing a thought clicked to my mind. Isn’t it true that most of us start their lives aimlessly. …

Kindle in India – A Pride Possession

9 months back, when I bought the Kindle Dx, it was a alien thing for India. But since than, thanks to media and launch of iPad, which brought Kindle in lime light in India. With no free shipping available and for want of more than necessary accessories (cover and night light), I ended up paying a $815 (unbelievable amount of almost Rs. 37,000), but since I wanted to get back to long lost habit of reading and with no fuss of visiting a book shop every time when I have to buy a book, it appeared to me a good …