Expressing oneself and interactivity

By Sanjeev Singhai. One of the keen follower of my blog – my daughter came to me first thing in the morning today, complaining that why my last blog, ended abruptly and that she wanted to read more. My apologies to all those readers, who were disappointed with the quality of my last blog. In fact, even I was wanting to write more but decided to close where it is for 2 basis reasons:1. That I was drafting the blog in flight and I have to close the PC as I was reaching destination. Also I have decided that I …

APPETITE

By Sanjeev Singhai. I find myself being fortunate to having witnessed three biggest changes of the 19th century – television, telephone and Internet. I still remember in the good old days of 70’s and 80’s I was used to writing letters and sending through post. I use to exchange letters with my closes friend and relatives frequently. Every day waiting for the Postman was part of life and when he had no letters for me, I would say ‘Oh no letters today.” Mid 80’s, television came into India with Asian Games and it started changing the social structure of the …

SUN OF LIFE

Career has a direct impact on what one is, what one does, his/ her relationship with people around them, their place in society, or even how one should be perceived by others. It not only makes us happy or sad but also effects our families directly. We all invest time, money, and energy; on each aspect of our life and save a lot for securing our future. Once we get in a  job or profession, each of us starts planing our lives – marriage, children, education, retirement, etc. We all try to secure our future by saving money or building …

Comparative Advertising

By Sanjeev Singhai. In the world of up man’ship, every company is trying to put forward their point to possible consumers and wanting to prove their next competition wrong. This urge and want is so strong that such companies/ marketers do not hesitate in producing comparative advertisements to prove their point.I came across one such print advertisement in today’s Times of India, Mumbai edition. This half page advertisement is being relased by Raj Travels.http://epaper.timesofindia.com/Default/Scripting/ArticleWin.asp?From=Archive&Source=Page&Skin=TOINEW&BaseHref=TOIM/2011/01/12&PageLabel=13&ForceGif=true&EntityId=Ad01309&ViewMode=HTML&GZ=T Raj Travels has shown a table of comparison where in they have compared their Foreign Packaged Tours v/c competition which is Cox&Kings, Thomos Cook, SOTC and …

Pleasure of Washing Car and Watering Plants

By Sanjeev Singhai. Last week, I went on a day trip to home town and I am yet not been able to get over with the experience. Since I have shifted to metro city Mumbai, I have started forgetting the small town pleasures. This short trip made me realise that what a person, who lives in a metro, never get from their life?Pleasures like – washing your car with water pipe in the morning or watering the plants of your garden or picking your newspaper from door even if you get up at 5:30a.m. or you just knock on doors …

Obituary: Atul Maheshwari

By Sanjeev Singhai. Untimely demise of Atulji (as he was popularly known) came as a great shock and I am yet not being able to recover from the shock, even though almost 24 hours has lapsed. In my brief stint of working with Amar Ujala as GM – Marketing, I got opportunity to be close to Atul Maheshwari, a man with gentle voice and who always wore a soft  smile on his face (and of course who loved his smoking) . I knew him as a cool operator, who knew how to handle different people in complex culture of newspaper …