Origin of Marketing

I believe the day first trade or sale (barter of old days) would have taken place, must be the origin day of marketing. Though until 1900 the word “Marketing” did not find a place in dictionaries. The marketing word was first included in the dictionary in 1910. Here are some interesting facts which may have lead Marketing to get evolved: Glass packaging began to be used in 1500 B.C in Egypt. Japan was the country where the First Department Store was started in 1650 by Mitsui family. The first advertisement in English appeared in 1472. This advertisement was simply a …

Small habits which had BIG impacts

For almost 17 years, I had a sticker on my mirror – “You are not dressed for the day until you wear a smile.” So every day in the morning while brushing, shaving, and dressing, I will read this sticker multiple times. Gradually this message got in my head, and I became a person who doesn’t get shaken and face life boldly as it comes to me – good, bad or ugly – everything gets the same embrace from me. Here are a few small habits that I guess had made a high impact on my professional career. 1. I …

7 best advises for successful sales career

In a professional career on ones, advises mostly come as casual comments or warnings by our superiors or co-workers. Everyone is always busy, and no one has time to guide anyone like a teacher. Only a teacher teaches us and measures our learning through exams or evaluations. Does that happen in our careers? All will agree, it doesn’t. It’s on us and on our ability to pick those comments and remarks made on us or how we analyze the questions which we are asked and can we find advice in those? Here are some of the pearls which I was …

How to make my website appear in Google Home or Alexa Voice Search?

Every blogger and small website owner is wondering how to make my website appear in Google Home or Alexa Voice Search?  The answer is simple – voice search is enabled though Semantic search. As per Wikipedia “Semantic search seeks to improve search accuracy by understanding the searcher’s intent and the contextual meaning of terms as they appear in the searchable dataspace, whether on the Web or within a closed system, to generate more relevant results. Semantic search systems consider various points including context of search, location, intent, a variation of words, synonyms, generalized and specialized queries, concept matching and natural …

Media Convergence and Management

Recently I was keynote speaker annual event GLS University, Ahmadabad, on the topic of Media Convergence and Management. I shared the following thoughts at the event. My speech text: The setting tone of the day is never easy, but I guess this is what life throws to us. We always need to learn, adapt, unlearn, relearn, and adapt. And this makes our life simpler, for betterment. Please don’t think that I am here to preach to you all on life lessons. I am here to talk on the topic of Media Convergence and Management, and I see a precisely similar …