We all go to BIG branded retailer’s like Hypercity and we shop with trust and we hope that they will be fair to us. However, my wife with her continual experiences of over charging by such retailers always advises and insist on checking the prices which are charged by retailer and printed on the products. She every now and than encounter this and she always tells me her experiences and time she waste to get corrected the prices on invoice and fighting for the same. Today again she recalled about yesterday shopping at HyperCity and asked me to check theimage price on the product and invoice.

To my shocking surprise L’Oreal Paris Hair Colour, which she every time picks up more than one, is being overcharged by Rs. 60. This time she picked up two of them. Here are evidence of unfair price charged by HyperCity yesterday to us.

My wife says this is not the only case of HyperCity where in she has found retailer overcharging her but she undergo similar experiences every now and than with Big Bazar and Star Bazaar too. No wonder she make a point to check her bills everytime. But what is surprising is that how cleverly these big retailer hide behind big brand names and yet cheat people who trust and shop with them. I know that now when my wife will again go to HyperCity tomorrow, they will surly refund the money after haggling with her and makeing her wait for half an hour. But point is why all this cheating? Price on pack is clearly printed as Rs. 575, Special Offer of Rs. 60 off is clearly printed on product pack and so does the discounted price of product is printed as Rs. 515. Therefore HyperCity should charge the customer Rs. 515, instead they charged Rs. 575 means they earn not only their due margin on product but additional money they make by overcharging Rs. 60. Wow… this is broad day light robbery by HyperCity and breach of trust which consumer impose upon them.

image  image To me this is the case of where in HyperCity has sold us old priced products which they bought on discount and now selling on a new prices and cheating consumer to gain fat profit on the product sold by them. Now tomorrow my wife will again go to HyperCity to argue the retailer and seek the refund of Rs. 120, I am sure she will get the same. But what about consumers who don’t take note of this? What about the cost of time spent and going again to HyperCity to seek refund? With this blog article I wanted to warn all consumers to be careful with their shopping and always check their bills specially on the prices of products where discount is being offered. Please also help circulating this blog link so that more and more consumers become aware and can be prevented getting cheated by big retailers who are betraying consumer’s trust. This case of overcharging by HyperCity is clear case of violation of Consumer Rights.

Experiences of Indian professional and expert, who's heart lives in rural India. Read his views on Career Personality Development, Business, Advertising, Sales, Marketing, Technology, Social Media and Life.


  1. NITIN


    Hello Sanjeev,

    Did your wife managed to get a refund of 60 rupees x 2 = Rs 120/-

    I doubt very much.As this big retailer’s are not making money out of you. But it is the maker who is playing the trick with the consumers.The offer is 60 rupees off on MRP of Rs. 575/- and not sixty off on Rs. 515/-. Now a days the maker have increased the prices to great extend that there would be a big impact on the sales if they charge Rs, 575/- ( from earlier around Rs 539/- originally was some months back.So to give Zor ka Zatka Dhere Dhere giving Rs. 60 off instead of reducing the pricing and gradually charge the MRP in a month’s time once you are habituated with the product and does not bother much of 20/30 rupees increase.

    There are many products sold in similar manner of well known multinational brands.

    Classic example is of Britannia recently are selling a combo of Rim -Jim & Chocolate biscuit individual priced as Rs 25/-(RJ) & Rs.25/-cancelled and new price at Rs.20/- of the chocolate variant. And the combo packing reads as Rs 10/- off on Rs.50/- i.e. effective is Rs. 40/-.But actually it is just Rs. 5/- on Rs. 45/- if you see the original individual packing. In fact this giant retailer’s offer you additional discount which either they manage from the manufacture’s because of the regular bulk up liftment of bulk quantity or pass on the additional from there margin as it is the bulk turnover they are looking forward at instead of large profit and lesser sale.

    So there is no cheating at the big retailer’s end. But it is maker that play off games. Here they have not specified Rs 60/- on what price whether original MRP ( cancelled now) or the new price arrived.There version is just Rs 60 off. So sixty on Rs 575/- so the price is Rs 515/- and not Rs 575/-

    I had encounter the same at one of the big retailer and had to buy at Rs 515/-( Rs 60 off on Rs 575/-)and not as you have argued above. I had spoken to there CS who said take it at Rs 515/- or leave it . The same manner you have put of the case.

    The trick is it reads Rs. 60 off but not mentioning on which price the cancelled and the newer arrived price or the original. So it is original price less the offer price.

    So such trade practices are rampant in highly competitive markets.And every wife wants only the highest priced items and never settle for lower priced products which are equally good and available in market place.so it is consumer who have to boycott such trackydicky makers and go for more simple easy going products produced by our countries brand rather than multinational foreign brand.

    • Reply

      Dear Nitin, thanks for sharing your comment. I guess while reacting you have not seen pictures posted by me otherwise your comments might have different? However, thanks.

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