How to prepare an effective sales pitch

Today a newly joined sales guy in our team came to me with his introduction email, which he intends to send to his clients as an initial sales pitch. And I ended up advising him below on “how to prepare an effective sales pitch” on a piece of paper. On completing conversation, I realised that this information could be beneficial for a young salesperson, so I thought of putting on this blog too.

Firstly know that there can’t be one single pitch for every client of yours. However, in this blog post, I will tell you how to make the best fitting sales pitch for yourself, which you can tweak every time you approach a client. Also, you must know your sales pitch must have the following three things:Capture

1) It must be Structured

2) It should be Crisp and Clear – easy to understand

3) It should not be too long. Best if it’s around 150 to 170 words.

So, get down to prepare your sales pitch. Try making your answers to the following questions:

a) What does your company do?

b) What are your companies expertise areas?

c) Why product or service is relevant to your client/ customer or consumer?

d) Who are your existing clients or customers?

e) How your product/ services have benefited your customers and why they feel good about your company.

f) How can you assure product delivery or post-sales care once they buy your product?

Now try framing your answers in one paragraph in not more than 3-4 sentences in the same order as mentioned above if you can do that, you have your pitch ready. Happy selling.

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