Every blogger and small website owner is wondering how to make my website appear in Google Home or Alexa Voice Search? The answer is simple – voice search is enabled though Semantic search.
As per Wikipedia “Semantic search seeks to improve search accuracy by understanding the searcher’s intent and the contextual meaning of terms as they appear in the searchable dataspace, whether on the Web or within a closed system, to generate more relevant results. Semantic search systems consider various points including context of search, location, intent, a variation of words, synonyms, generalized and specialized queries, concept matching and natural language queries to provide relevant search results.”
Any website can start appearing on Semantic search results (of course traditional rank and traffic algorithm of search remains relevant and has not gone waste) if at the time of publishing a post we provide info regarding What, Who, When, Where and Entity Type. Search results in voice are thrown to web searchers based on this (what, who, when and where) by gathering info through Artificial Intelligence (AI) about searcher intent behind the search. In simpler words, one will need to create a vocabulary of the website so that search engines based on AI can pick info and throw it to an info seeker or web searcher. In short, one needs to make an AI-Enabled website.
To be able to appear in Voice Search results, a website owner need not change the text of his website into audio or voice. But they surely need to start providing information based on what, who, when and where and categories information and organize the content of the website to help search engines understand website pages. The text information of the website is provided to a web searcher using natural language processing (NLP) technology in audio form as a voice search result.
To convert my blog to an AI capable website, I have changed one of my recent blog posts and this post too by incorporating the what, who, when and wherein the post structure. Underline words in the post are part of the vocabulary which I will now start creating for my blog. Here is the old post which I changed yesterday:
The blog post looks exactly as before, but over the period, my blog will have its own AI to help search engines index based on semantic search. It is experienced that people who were able to make their website Semantic Search capable, they witnessed over 30% to 60% jump in organic/ search traffic on their website and improved ranking in Google Search.
But this is a new challenge for website owners because now they are required to upgrade their website to a website that has capabilities to help search engines index their website based on new Semantic Search parameters – a new problem in hand. People can start posting new content on parameters of semantic search but how about old content? I have no answer to this question.