With everyone having video camera now, video making has never been so simple. But how to create interactive videos remains the big question in front of most of content creators. I have tried penning down my thoughts on Video Making based on my experience of video production in last 8 years where in I got to work for top MNC brands of grocery store companies.
Secondly thing which one needs to decide that what’s the purpose of making of Interactive Video? Once you have identified the same, you need prepare the content of video, ideally not more than three minutes, best is under 2 minutes.
Third important point is to maintain Consistency. Its very important for remaining focused and to attract traffic that all video has some familiarity in terms of look, feel and voice and music.
Fourth and most important – plan long term. Fewer videos (4-5) will not lead your brand any where until unless you keep populating videos in long term.
But in my opinion best interactive videos are with talking head or speaking videos. Conversational videos works better. Ask your audience to participate or ask them to simply give suggestions. I always say people like to deal with people and not machines or brands.
And last but not the least, do right meta tagging, annotation, promote video on your social media or through paid media.
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