Marketing Topics

Way forward in Social Media

Way forward in Social Media? It’s a million dollar question which most of the marketers are facing in the country like India. Only 7% of population has access to Internet and broadband penetration is 4% (as per Jan 2011 DHI Report) . Whenever I speak to marketers on this topic, the first answer I get from most of them is that internet users are only handful and they are from SEC-A (LSM-A for international readers) segment and hence not useful for them. No wonder most of the CPG and OTC manufacturers, yet not have a well drafted game plan for …

Fifteen Small Business Lessons

By Sanjeev Singhai. I stumbled upon a web page today, which I found interesting for me. Sharing with you all. One of the article which attracted me was below. For further reading link is attached. Richard Branson on Social Media: For businesses, social media offers both challenges and opportunities, Richard Branson said. For example, an unhappy Virgin passenger might use the megaphone of a social media platform to complain, when a push of an onboard call button would resolve the issue, Branson said. But at the same time, social channels can help your customers find one another and allow them …

What is Home Tester Club

By Sanjeev Singhai. What is the Home Tester Club? A group of women who test, review and rate grocery products in their homes. Profile: over 5,000 Female Grocery Shoppers SEC A and B from all states of India. Owned and Operated by Buchanan Group India through www.HomeTesterClub.in. Supported by Buchanan Group Research team Currently also available in South Africa. Home Tester Club is also available on Facebook for its fans through www.facebook.com/HomeTesterClub.

Advantages of Sickness and Niche Marketing

By Sanjeev Singhai. “Advantages of Sickness” has been most read blog post among all the posts of mine so far and that still being read everyday. That made me curious and instigated to investigate. I found it hard to understand and could not get to root that why this particular post is most read? But ultimately like for all other things we Google, I though let me try. I searched on Google “Advantages of Sickness” and boom, I gets the answer of my question. My blog post appears on number two of search results. Wow. Encouraged with that I narrowed …

Comparative Advertising

By Sanjeev Singhai. In the world of up man’ship, every company is trying to put forward their point to possible consumers and wanting to prove their next competition wrong. This urge and want is so strong that such companies/ marketers do not hesitate in producing comparative advertisements to prove their point.I came across one such print advertisement in today’s Times of India, Mumbai edition. This half page advertisement is being relased by Raj Travels.http://epaper.timesofindia.com/Default/Scripting/ArticleWin.asp?From=Archive&Source=Page&Skin=TOINEW&BaseHref=TOIM/2011/01/12&PageLabel=13&ForceGif=true&EntityId=Ad01309&ViewMode=HTML&GZ=T Raj Travels has shown a table of comparison where in they have compared their Foreign Packaged Tours v/c competition which is Cox&Kings, Thomos Cook, SOTC and …

Open Questions for The Economic Times

In recent past, I have noticed that BCCL Group (The Economics Times, The Times of India and Times Now) very aggressively brought out and followed the news stories in the interest of COMMON MAN. And no doubt they are doing excellent job in exposing corruption, irregularities and manipulations. But while they talk about such things, are they RIGHTLY treating their own readers/ consumer or they themselves are involved in manipulating? I have few open questions for BCCL management: 1. Why they sale their readers newspapers in different mast heads – The Economic Times, The Economic Times on Saturday or The …