Marketing Topics

Stupid Media Planning or Advertiser’s Ego

When you see 5 Full Page advertisements of one advertiser in one day in the costliest newspaper of the country, what do you call it? I call it “Stupid Media Planning or Advertiser’s Ego.” In today’s Times of India Mumbai edition, there are 5 Full Page advertisements of Indya Estates, a real estate developer launching a new project at Bangalore targeting housing for the middle-income group. Their advertising agency is Six Inches.

Dishonest Advertising

On last Sunday within few hours, I noticed that on my Facebook Wall a particular post was shared by my three different FB friends and I got glued to the caption of it which said: “THE COMMERCIAL THAT’s GOING TO WIN ALL THE AWARDS.” It struck me on the face, as it came across as “Dishonest Advertising” to me. I curiously clicked the link which took me to a blog “The Ad Woman.” The 6 lines blog post talks about a 4 minute+ Video/ TV commercial created for Fortune Oil (an Adani Wilmer product) by Piyush Pandey. With the aggressive web promotion of the video, Advani …

New Food Product Development

Indian food culture has always been a mystery for most of the global food giants and they have been trying to decode it for decades. No wonder they often fail when it comes to New Food Product development and hence most of the food companies yet has a minor presence in India. Every food company came to India with their legacy of westernized food culture and most of them miserably failed. The key reason they don’t understand Indian food habits and Indian taste buds. I only rate Mc Donald’s as successful as they entered the Indian Market with a very …

Negative Impact of Celebrity Endorsement

By: Sanjeev Singhai The negative impact of celebrity endorsement is always a subject which is denied by advertising agencies. No wonder in spite of such negative impact of celebrity association with a brand they try selling the goodness of celebrity to save the skin and convince brands to keep using the celebrity. Some time back I came across one such print advertisement. I immediately took the photo of the advertisement thinking it to cover this aspect in one of my blog post.

Niche Marketing

On 17th Feb 2011 in my blog post “Advantages of Sickness and Niche Marketing,” I took very unusual way to explain the Niche Marketing. Today once again while watching “Comedy Night with Kapil” I realised that how one can get instant success if one is able to identify the right niche for himself and deliver it to his audience. Kapil Sharma with his talent and ability to create a TV show in Comedy Zoner overnight became popular among the Indian audience and became highest TRP TV show leaving behind big-budget shows. This applies to business opportunities available around us too. …

Brand for Consumer or Product for Shopper

What’s the difference in “Brand for Consumer or Product for Shopper?” I guess in a second thought you all will find the difference. Today I am playing the devil’s advocate role and challenging the current advertising practices and will talk only one side of it, ignoring the goodness of advertising. Consumers and market place has completely changed in the last few years but the advertising agency’s and brand manager’s passion for building a brand continues and product yet remains on the back seat. Advertising agency’s love for Brands is not hidden but best is that many of the marketers to …