Marketing Topics

When the advertising creative didn’t worked

Recently I was asked on Quora a question which was actually on “When the advertising creative didn’t work?” The actual eight was as follows: What are the classic examples when the marketing employed was creative but didn’t convey the right value to consumers resultingterrible the product failure? I’m trying to prove that just being creative in marketing doesn’t help. Understanding the market and STP also counts Sharing my answer below: Yes, an advertisement’s creative idea alone can never ensure the success of the product. One will find enough such examples of trendy ads of their times which failed to drive …

Consumer Insight in Web Advertising

Since I wrote a blog titled “Dishonest Advertising?” something is constantly nibbling in my mind. I strongly feel that the approach of producing brand promotion content meant for Web needs to be different than the method of producing TV advertisements. And Consumer Insight in web advertising should be used differently than TV. A 3 or 4 minute TV like thematic advertisement on the web may fall short or be a complete waste. Doing so may deliver you the Views but may not translate in terms of enough brand recall.

Good Marketing Strategies for an NGO

Last week someone asked me on that “What are some good marketing strategies for an NGO working in India?” Usually, when a question is asked, I answer promptly, but this particular question sent me in my thinking cap. Below was my response to the person whom I asked the question. But then I thought why not post it on my blog too. Marketing Strategy for NGOs is no different than any other product or brand and follows similar steps. So here we go. First and foremost, you should be clear that what’s the purpose behind the existence of your …

Brand’s confusion on Social Media Strategy

Recently I met the CEO of a new company and who is about to launch new products in the market. Was he confused between Digital Media Strategy and Social Media Strategy? I started pondering why brands are confused about Social Media Strategy? Social Media is part of every brand annual plan, but how? Why some social media platforms are popular while others are not? How can a brand use them to engage consumers or do business? What’s the Best Social Media Strategy for brands? These are some of the questions in front of Brand Managers.

Case Study Customer Service

On 7th & 8th November 2014, I tried calling the customer service helpline number of MakeMyTrip to check on a Hotel booking. Both times after waiting for almost 20-25 in Q, I hung up the call. On 8th, I wrote an email to them specifying my query. Within a second, I got AutoResponse. But Customer Care Executive response came after 42 hours seeking some more details about my payments etc. In response to the above MakeMyTrip email, I wrote two emails today to Hotel Customer Service. Both emails were bounced for a reason “The recipient’s mailbox is full and …

Stupid Media Planning or Advertiser’s Ego

When you see 5 Full Page advertisements of one advertiser in one day in the costliest newspaper of the country, what do you call it? I call it “Stupid Media Planning or Advertiser’s Ego.” In today’s Times of India Mumbai edition, there are 5 Full Page advertisements of Indya Estates, a real estate developer launching a new project at Bangalore targeting housing for the middle-income group. Their advertising agency is Six Inches.