Marketing Topics

McDonald’s India: Burgered! Really?

McDonald’s India: Burgered! Can McDonald’s come out of the present crisis without its image getting deeply fried? Above is today’s Brand Equity lead story on the recent ongoing crisis of the McDonald India business. Rajiv Singh’s written Article seems to be an immature comment on the situation. Appears writer is wholly misplaced with his thought process and has applied all …

Can Local Indian Brands Challenge MNC Brands in India?

Quora is an excellent place to give me food for thought. Another day someone asked, “Can Local Brands Challenge MNC Brands in India?” The question was in the context of the Burger brand. I don’t see any reasons why a homegrown local (Indian) brand can’t succeed. There are plenty of Indian brands in various product categories that are giving tough …

When the advertising creative didn’t worked

Recently I was asked on Quora a question which was actually on “When the advertising creative didn’t work?” The actual eight was as follows: What are the classic examples when the marketing employed was creative but didn’t convey the right value to consumers resultingterrible the product failure? I’m trying to prove that just being creative in marketing doesn’t help. Understanding …