Marketing Topics

Full circle of advertising

“I make people fall in love with brands.”or“I am a storyteller.” I find these lines in the introduction of many advertising agency professionals. It is the world; advertising professionals love ❤️ to live and die. That’s their life. They want to be artists. Selling a product is tough. It doesn’t allow one to enjoy life though advertising may have evolved from being able to sell. The brand is the hero and not the product. Be creative. Creativity has no price tag, and treating brand as “a piece of art” allows raising hefty creative bills. Also, creativity can’t be measured beyond …

Successful Product Launch Strategy

Everyone wants to know the mantra of successful product launch strategy but very few could crack it. I happen to have worked with one such person who could crack the mantra and was able to use the formula of successful product launch strategy again and again. The person’s name is Ramesh Chandra Agarwal, founder, and owner of Dainik Bhaskar Group. In the late 1990s and early 2000, the Dainik Bhaskar product launch strategy was most talked and discussed everywhere. Dainik Bhaskar Group product launches in Rajasthan and later in Haryana and Gujarat, Mumbai and Maharashtra became case studies at IIM …

Origin of Marketing

I believe the day first trade or sale (barter of old days) would have taken place, must be the origin day of marketing. Though until 1900 the word “Marketing” did not find a place in dictionaries. The marketing word was first included in the dictionary in 1910. Here are some interesting facts which may have lead Marketing to get evolved: Glass packaging began to be used in 1500 B.C in Egypt. Japan was the country where the First Department Store was started in 1650 by Mitsui family. The first advertisement in English appeared in 1472. This advertisement was simply a …

McDonald’s India: Burgered! Really?

McDonald’s India: Burgered! Can McDonald’s come out of the present crisis without its image getting deeply fried? Above is today’s Brand Equity lead story on the recent ongoing crisis of the McDonald India business. Rajiv Singh’s written Article seems to be an immature comment on the situation. Appears writer is wholly misplaced with his thought process and has applied all the marketing logic wrong, though he has used Philip Kotlar’s quotes to justify his opinions. I hope it’s not a paid smear campaign to malign the McDonald’s India reputation? None of the logic in the article is making sense or …

Can Local Indian Brands Challenge MNC Brands in India?

Quora is an excellent place to give me food for thought. Another day someone asked, “Can Local Brands Challenge MNC Brands in India?” The question was in the context of the Burger brand. I don’t see any reasons why a homegrown local (Indian) brand can’t succeed. There are plenty of Indian brands in various product categories that are giving tough times to MNC brands across multiple product categories. Virtually in each product segment such as automobiles, grocery, technology, textiles or mobiles, etc.; there are enough examples of successful homegrown brands. All depends on what approach homegrown brand adopts to grow. …

Should I remain in Niche Business

Should I remain in Niche Business? I was asked this question recently. It’s a classic question of each company that operates in niche faces. I have owned a business last eight years which operates in a niche field of TV Advertising, and I have faced this question thousands times myself. I guess the answer to this question is in finding the advantages of operating in a niche and the disadvantages of getting into the mainstream. The most significant advantage of being in a Niche is that one has no competition, and hence, one can command a price. Price delivers a higher …