Digital Age

Why to adopt future marketing techniques

Maintaining the status quo is most dear to human being and Brand Managers are no exception. And that’s the reason Brand custodians need to adopt future marketing techniques and be future-ready in Digital Era and. When everything is fine with the brand – you have your market share, people like your brand, you have enough advertising support and this is the time you as Brand Manager don’t want to divert your time and energy. If you think so, believe me, you may be absolutely wrong if you are not paying enough attention in terms of developing different digital properties around …

Marketers hear your customers and respond

So far TV and Radio allowed marketers to reach to a large population and that’s why it was the main mode of communication for brands with its consumers. A complete generation of Marketers used these mediums to push advertising messages to consumers and make customers hear what marketer wanted to tell. But it appears that now “Push Advertising” has come to a point where consumers have started rejecting tall claims made in the advertising by the brands. But now everything is gradually even changing in India too with communications satellites and the Internet. My Satellite TV Dish offers me uninterrupted …

BRAND POWER THRIVING IN DIGITAL ERA

“BRAND POWER” THRIVING IN DIGITAL ERA: A write up which I dug from old files of February 2007 Date: 27.02.07. The media and telecom industries are moving at broadband speeds toward interactive, on-demand and personalized media experiences, enabling them to offer a wide range of ubiquitous communication and content services while consumers benefit from unprecedented media choices and control of their media consumption habits. Now, the widespread adoption of IP voice and data services is enabling a new business paradigm: converged services, including voice, video and data offerings across multiple channels. Customer’s demand for IPTV, video on demand and other …

YouTube Popularity and Brands

YouTube Popularity and Brands: One of my friend today asked on his Facebook page – “YouTube has huge popularity in India but does it meets requirements of brands?” Yes, that’s right that YouTube is very popular in India but the truth is that brands (or rather marketers) have yet not started using it for their advantages. I have asked plenty numbers of FMCG Marketers in last 1 and half years on their opinion about the usage of YouTube. Most of the marketers never came up with the thought of owning brand-centric or around it, video content. Sadly and surprisingly most …

Ten Questions CMOs still faces in going Digital

Challenges of a Chief Marketing Officer: First and foremost is that a CMO (Chief Marketing Officer) or marketer feels exposed on Digital. Their fear is that on Digital, they are not in control and it’s a freeway for consumers. Most of the CMOs/ marketers fail to understand that how they can go beyond product story? Also, they are not sure how they can talk about the brand? CMOs fear that’s Digital is a crowded place and not sure about where their brand will stand in the limited period while the consumer is online? And since the web is a crowded …

FB Offers can be a game changer

Article published on exchange4media.com on 25th Sept 2012. FB Offers can be a game-changer: I have been working hard last two years to put the pieces together in the space of deal/ product promotion. I always wanted to empower the retailers to have a direct relationship with consumers without any mediators such as Groupon, Snap Deals or deal agents. Considering the same, I aligned myself with a mobile start-up and helped them design a mobile application which was all-in-one; i.e. retailers could upload deals and photo of products, target consumer based on geographic location, offer mobile bar code coupon and …