“BRAND POWER” THRIVING IN DIGITAL ERA: A write up which I dug from old files of February 2007
The media and telecom industries are moving at broadband speeds toward interactive, on demand and personalized media experiences, enabling them to offer a wide range of ubiquitous communication and content services while consumers benefit from unprecedented media choices and control of their media consumption habits.
Now, the widespread adoption of IP voice and data services is enabling a new business paradigm: converged services, including voice, video and data offerings across multiple channels. Customer’s demand for IPTV, video on demand and other new services began to skyrocket, and it has enabled the telecom companies to enter the world of “triple play”—integrated telephone, television and broadband offerings. Role GPRS technology will also play a vital role in future of media. […]