Digital Age

Quality or cheap video content?

I was surfing the net in my free time and was exploring Wines websites and landed on a website www.winefolly.com. But what attracted me was one of the blog posts on this website, “The Truth About Cheap vs. Expensive Wine,” and the image which they have displayed there I am using on the right side of this paragraph as reference material? It suddenly reminded me about the dilemma which most of the marketers are facing today when it comes to Video Content Creation – “Quality or Cheap Video Content ?” Of course, all highly paid marketers end up buying Expensive …

Importance of Video Marketing

Marketers are more and more realising the importance of Video Marketing today. In recent times, videos around the products are finding an increasing role in marketing communication mix of every brand manager, and no wonder it is making a difference for them. Facebook too has now joined YouTube in the race and now offer their Video platform and which has further increased interests of marketers in Video Marketing. The struggle of marketers to get their brands/ products noticed in a cluttered TV advertising environment, coupled with that the consumers have started mistrusting the advertising, became the tipping point for Video …

How to create interactive videos

With everyone having a video camera now, video making has never been so simple. But how to create interactive videos remains the big question in front of most of the content creators. I have tried penning down my thoughts on Video Making based on my experience of video production in the last eight years, wherein I got to work for top MNC brands of grocery store companies. The first thing of interactive video making starts with the identification of Audience your product and Competition. Understand your brand, and that what will make it successful? Secondly, the thing which one needs …

Doing Business in India

European Union’s European Regional Development Fund 2007-13 & Digital Greenwich of the University of Greenwich conducted a Digital Accelerator Program for entrepreneurs of UK – “Doing Digital Business in India” on 4th Dec 2014 at Greenwich University Campus. One Day Program had the following highlights: 1) Digital in India: Current state of the digital market in India and where it is heading. Insights on who your audience is, where you can find them, and how to engage with them.

Indian Marketers reluctance to new media

My job offers me the opportunity to meet and interact with top brand managers of India every day. But each time I get surprised with Indian marketers reluctance to new media. Post-meeting, I am always left feeling their halfhearted willingness to experiment with emerging Digital Media and lack of their understanding about it. I do understand the challenges which they have in hand and which makes them keep focusing on traditional media like TV, radio or print. Very few brand managers of India focus their marketing efforts on consumer testimonials or word of mouth campaigns or thinks of Brand Advocacy …