How to make my website appear in Google Home or Alexa Voice Search?

Every blogger and small website owner is wondering that how to make my website appear in Google Home or Alexa Voice Search?  Answer is simple – voice search is enabled though Semantic search. As per Wikipedia “Semantic search seeks to improve search accuracy by understanding the searcher’s intent and the contextual meaning of terms as […]

Media Convergence and Management

Recently I was keynote speaker annual event GLS University, Ahmadabad on topic of Media Convergence and Management. I shared following thoughts at the event. My speech text: Setting tone of the day is never easy but I guess this is what life throws to us. We constantly need to learn, adapt, unlearn, relearn and adapt. […]

Google services stopped working

One Plus X smartphone owners are experiencing error “Google services stopped working.’ This can happen if you have carried System Update on you mobile. Google Store stooped working on my Android Mobile, no Apps were getting updated. In fact all Google Apps like Gmail, Google Play Movies, Google+ and Google Play Music etc stopped working. […]

Online Grocery Store Business in India

A lot is being talked about Online Grocery Store Business in India and I see lots of Full Page Advertisements in newspapers of Mumbai. But I always see those advertisements differently due to my personal experience with Online Grocery Store business. In year 2010-11, I started working on Online Grocery Store (OnGoShop.com) business concept and […]

Quality or cheap video content

I was surfing net in free time and was exploring Wines websites and landed on a website www.winefolly.com. But what attracted me was one of the blog post on this website “The Truth About Cheap vs. Expensive Wine” and the image which they have displayed thereWine I am using on right side of this paragraph as reference material? It suddenly reminded me about the dilemma which most of the marketers are facing today when it comes to Video Content Creation – “Quality or Cheap Video Content ?”

Of course all highly paid marketers end up buying Expensive Wines each time they dine. […]

Importance of Video Marketing

Marketers are more and more realising the importance of Video Marketing today. In recent times, videos around the products are finding increasing role in marketing communication mix of every brand manager and no wonder it is making difference for them. Facebook too has now joined YouTube in the race and now offer their own Video platform and which has further increased interests of marketers in Video Marketing.

Video-Marketing

Struggle of marketers to get their brands/ products noticed in cluttered TV advertising environment coupled with  that the consumers has started mistrusting the advertising, became the tipping point for Video Marketing. Digitally connected consumers are now obvious choice of marketers, no wonder many of advertisement campaigns are now launched on YouTube first followed by release on TV. This allows brand managers to measure the consumer response to the campaigns before they start spending on costly TV media. No wonder Video Marketing is here to stay and remain integral part of future advertising campaigns.

Here are few tips you can follow for effective Video Marketing:

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