Digital Age

Full circle of advertising

“I make people fall in love with brands.”or“I am a storyteller.” I find these lines in the introduction of many advertising agency professionals. It is the world; advertising professionals love ❤️ to live and die. That’s their life. They want to be artists. Selling a product is tough. It doesn’t allow one to enjoy life though advertising may have evolved from being able to sell. The brand is the hero and not the product. Be creative. Creativity has no price tag, and treating brand as “a piece of art” allows raising hefty creative bills. Also, creativity can’t be measured beyond …

How to make my website appear in Google Home or Alexa Voice Search?

Every blogger and small website owner is wondering how to make my website appear in Google Home or Alexa Voice Search?  The answer is simple – voice search is enabled though Semantic search. As per Wikipedia “Semantic search seeks to improve search accuracy by understanding the searcher’s intent and the contextual meaning of terms as they appear in the searchable dataspace, whether on the Web or within a closed system, to generate more relevant results. Semantic search systems consider various points including context of search, location, intent, a variation of words, synonyms, generalized and specialized queries, concept matching and natural …

Media Convergence and Management

Recently I was keynote speaker annual event GLS University, Ahmadabad, on the topic of Media Convergence and Management. I shared the following thoughts at the event. My speech text: The setting tone of the day is never easy, but I guess this is what life throws to us. We always need to learn, adapt, unlearn, relearn, and adapt. And this makes our life simpler, for betterment. Please don’t think that I am here to preach to you all on life lessons. I am here to talk on the topic of Media Convergence and Management, and I see a precisely similar …

Google services stopped working

One Plus X smartphone owners are experiencing the error “Google services stopped working.’ It can happen if you have carried System Update on your mobile. Google Store stooped working on my Android Mobile; no Apps were getting updated. All Google Apps like Gmail, Google Play Movies, Google+, and Google Play Music, etc. stopped working. After coming from the office, I spent many evenings researching various Android Forum & Google Play Help and trying out multiple solutions for the error “Unfortunately, Google Services Stopped Working.” I also tried seven solutions provided at Google Play Help for “Store won’t load or download …

Online Grocery Store Businesses in India

A lot is talked about Online Grocery Store Businesses in India, and I see lots of Full Page Advertisements in newspapers of Mumbai. But I always see those advertisements differently due to my personal experience with the Online Grocery Store business. In the year 2010-11, I started working on Online Grocery Store (OnGoShop.com) business concept and invested a considerable amount of money and time of six months, but then I decided to pull off and wrote off my investments and efforts. Today I feel happy that I didn’t invest further. No wonder when I see these advertisements, I know the …