I don’t see any reasons why a homegrown local (Indian) brand can’t succeed. There are plenty of Indian brands in various product categories that are giving tough times to MNC brands across multiple product categories. Virtually in each product segment such as automobiles, grocery, technology, textiles or mobiles, etc.; there are enough examples of successful homegrown brands.
All depends on what approach homegrown brand adopts to grow. Street food and most of the fast-food joints have burgers on their menu, and people do opt for burgers sold at such
places. But why no local burger brand could get any recognition?
McDonald’s business model has various components contributing to its success. To name a few – sourcing, retailing model, quality, uniformity, environment, service and customer delight, etc. So if anyone who can crack their model with equal or better consistency of product offerings, I don’t see any reason one will not succeed though it might be an uphill task to do so.
Newspaper image of Economic Times here is evidence of the same.